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On average, U.S. residents spend 194 minutes on their mobile device daily, and this statistic continues to increase year over year.

At the end of every September, leaders from the advertising, marketing, media, tech and creative industries gather in New York for Advertising Week.

Karsh Hagan is excited to announce that we received two of only 18 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA).

Last year, I attended a conference in Austin, TX hosted by the Content Marketing Institute. If you are not familiar with the organization and are trying to create purpose-driven content, then you should become familiar with their site.

Like many marketing technology buzzwords, the omnichannel sounds cool, but it doesn’t really tell the whole story.

Reading stats on the role of video in digital marketing is like reading those magic diet pill clickbait banner ads. Amplify sharing with this one simple trick! Longer time on site! More organic traffic! Increase customer response! Reduce your opt-out rate!

Starting in 2014, Karsh Hagan began creating a new name, logo, messaging and marketing materials to launch Be Colorado’s new kids’ health and fitness program that empowers child-led change within their families.

In 1994 it took seven touch points to convert a sale, in 2014 it will take 23 touch points. Sales and PR did not use to be linked. PR was meant to educate and manage reputation. Marketing and advertising handled converting awareness to sales. Those lines might have been straight until social media.

Guerrilla marketing can be an effective and an attention grabbing way of getting your message across to consumers.

In March, Karsh Hagan began pivoting its business to better help our clients and our creative team adapt to advertising in this rapidly changing new world. This eye-opening infographic shows just how much things have changed for all of us since COVID-19 started and what opportunities your business has to draw in conversion-ready consumers.

How Karsh Hagan’s Crisis Management Expertise Is Helping Clients Adapt

Brands with purpose are worth more. Period. Sure, we’re all familiar with the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with clear purpose out-perform their S&P counterparts untethered from brand-purpose by a large margin - nearly 400%.