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We Like to Share

We like to express our opinions and collaborate on ideas, so here are some good reads on strategy, community, Karsh Hagan culture, and recent work that we are proud of straight from the makers and doers at Karsh Hagan.

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Keys to Mobile-First Marketing

(3 minute read) On average, U.S. residents spend 194 minutes on their mobile device daily, and this statistic continues to increase year over year.

Why Are Third Party Cookies Going Away?

(13 minute read) Why has data privacy remained the hottest topic in digital marketing over the past 18 months?

From the Mountains to Manhattan: Ad Week 2017

(3 minute read) At the end of every September, leaders from the advertising, marketing, media, tech and creative industries gather in New York for Advertising Week.

KH Recognized at Gold Key Awards

(3 minute read) Karsh Hagan is excited to announce that we received two of only 18 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA).

How to create a great content mission statement

(1 minute read) Last year, I attended a conference in Austin, TX hosted by the Content Marketing Institute. If you are not familiar with the organization and are trying to create purpose-driven content, then you should become familiar with their site.

Understanding the omnichannel.

(3 minute read) Like many marketing technology buzzwords, the omnichannel sounds cool, but it doesn’t really tell the whole story.

Want your message to resonate? Turn to video.

(2 minute read) Reading stats on the role of video in digital marketing is like reading those magic diet pill clickbait banner ads. Amplify sharing with this one simple trick! Longer time on site! More organic traffic! Increase customer response! Reduce your opt-out rate!

Less Screen Time, More Sunshine

(2 minute read) Starting in 2014, Karsh Hagan began creating a new name, logo, messaging and marketing materials to launch Be Colorado’s new kids’ health and fitness program that empowers child-led change within their families.

Is 2014 The Year of PR?

(1 minute read) In 1994 it took seven touch points to convert a sale, in 2014 it will take 23 touch points. Sales and PR did not use to be linked. PR was meant to educate and manage reputation. Marketing and advertising handled converting awareness to sales. Those lines might have been straight until social media.

Yarn Bombing: Not Your Grandmother's Sport

(3 minute read) Guerrilla marketing can be an effective and an attention grabbing way of getting your message across to consumers.

It's Greater Than Gold

(5 minute read) At Karsh Hagan, we view the Olympics as a time for brand building and going beyond the gold.

Camille Ziccardi: Employee Spotlight

(3 minute read)