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We Like to Share

We like to express our opinions and collaborate on ideas, so here are some good reads on strategy, community, Karsh Hagan culture, and recent work that we are proud of straight from the makers and doers at Karsh Hagan.

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Keys to Mobile-First Marketing

On average, U.S. residents spend 194 minutes on their mobile device daily, and this statistic continues to increase year over year.

From the Mountains to Manhattan: Ad Week 2017

At the end of every September, leaders from the advertising, marketing, media, tech and creative industries gather in New York for Advertising Week.

KH Recognized at Gold Key Awards

Karsh Hagan is excited to announce that we received two of only 18 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA).

How to create a great content mission statement

Last year, I attended a conference in Austin, TX hosted by the Content Marketing Institute. If you are not familiar with the organization and are trying to create purpose-driven content, then you should become familiar with their site.

Understanding the omnichannel.

Like many marketing technology buzzwords, the omnichannel sounds cool, but it doesn’t really tell the whole story.

Want your message to resonate? Turn to video.

Reading stats on the role of video in digital marketing is like reading those magic diet pill clickbait banner ads. Amplify sharing with this one simple trick! Longer time on site! More organic traffic! Increase customer response! Reduce your opt-out rate!

Less Screen Time, More Sunshine

Starting in 2014, Karsh Hagan began creating a new name, logo, messaging and marketing materials to launch Be Colorado’s new kids’ health and fitness program that empowers child-led change within their families.

Is 2014 The Year of PR?

In 1994 it took seven touch points to convert a sale, in 2014 it will take 23 touch points. Sales and PR did not use to be linked. PR was meant to educate and manage reputation. Marketing and advertising handled converting awareness to sales. Those lines might have been straight until social media.

Yarn Bombing: Not Your Grandmother's Sport

Guerrilla marketing can be an effective and an attention grabbing way of getting your message across to consumers.

Adapting to the “The New Normal”

In March, Karsh Hagan began pivoting its business to better help our clients and our creative team adapt to advertising in this rapidly changing new world. This eye-opening infographic shows just how much things have changed for all of us since COVID-19 started and what opportunities your business has to draw in conversion-ready consumers.

How Karsh Hagan’s Crisis Management Expertise Is Helping Clients Adapt

How Karsh Hagan’s Crisis Management Expertise Is Helping Clients Adapt

Moments Like These Require Purpose

Brands with purpose are worth more. Period. Sure, we’re all familiar with the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with clear purpose out-perform their S&P counterparts untethered from brand-purpose by a large margin - nearly 400%.