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Five Things to Help You Thrive in a Pandemic

November 30, 2023

February 24, 2021

Written By:

Tracy Broderick

"Its not wether you get knocked down"


If you could be anyone you wanted to be, who would you be? How exciting is it to think that you could start a new chapter in your life in a whole new world? Without the limitations of the physical world and human constructs that have been created around you?

Well that’s where the Metaverse comes in. There are whole new worlds being created out there that will remove the physical limitations of life and allow you to chase your dreams and be who you want to be.

Sounds pretty exciting right? Let’s dig in a little more to understand what this might look like.


Simply put, the Metaverse is the convergence of all the digital things you do online into one virtual experience.

In a sense, it already exists. We sit on Zoom calls, research on the web, talk on social media, buy things on Amazon, watch streaming events and online video, and play games. The Metaverse is already here.

But think of tying all of it together and removing some of the limitations that still exist in your physical life when you access the web.

But how is this all of the sudden now possible?

When I told my parents I was going to major in digital art, my decision was met with echoing questions:

“What even is that?”

“How are you going to make a living?”

Now 10 years out of college and as the Senior Digital Art Director at Karsh Hagan, I understand that these questions aren’t far from what we hear from prospects and clients on a daily basis.

“What is digital art, and how can it help our brand’s advertising strategy?” Let’s start from the top.

What is Digital Art?

Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process.

Digital art is all around us. It’s everywhere we look. From movies like Pixar’s ‘Toy Story’ to apps like Instagram, digital art has introduced modes of storytelling that were once impossible, making it a valuable and limitless tool for advertising.

Why is Digital Art a Successful Marketing Tactic?

Now, more than ever, we’re a visually driven society. It’s no coincidence that we’re naturally drawn to images, when you consider that 90% of the information processed by the brain is visual, and that our brain processes images 60,000 times faster than text. The brain’s preference for images even impacts how memory is formed as 80% of people remember what they see, compared to 20 percent of what they read. That makes digital art an especially important tactic for brands looking to create a campaign that’s as efficient as it is impactful.

What is the Difference Between Digital Art and Traditional Art?

When it comes to advertising, the difference between digital art and traditional art is simple. There are no gatekeepers. Anyone with a phone in their pocket and a little bit of creativity can create and share their art. Unlike the billboards or magazines of the past, online apps allow artists to instantly publish their work for free for all to see.

The success of digital art within that context comes down to ROI. Delivering the highest return on your investment requires the ability to measure, analyze, and adapt your strategy – it requires the ability to learn. Digital art is iterative and efficient – allowing us to easily track engagement rates that let us fail fast, tweak, and refine. We can then use that information to employ data-proven digital art across all marketing channels, ultimately delivering a product that best serves your brand and your audience.

How You Can Use Digital Art In Brand Advertising

At Karsh Hagan, we have used our understanding to create beautiful and effective marketing campaigns for our clients. For VISIT DENVER we created an immersive world that targeted convention planners all over the country. We created three unique videos, using 2.5D animation. These videos were seen by over 462,610 people and counting! Check out the work here:

At Karsh Hagan, we have used our understanding to create beautiful and effective marketing campaigns for our clients. For VISIT DENVER we created an immersive world that targeted convention planners all over the country. We created three unique videos, using 2.5D animation. These videos were seen by over 462,610 people and counting! Check out the work here:


Last year was a wild ride for everyone and it was no different for Karsh Hagan.

As the pandemic set in, it seemed like only deep breaths, coffee runs, critical thinking and long nights would get us through. But as the days went on, our teams hunkered down and worked together in new ways to meet the challenges of the new normal.  

As an added bonus, in January we were awarded accolades from the Colorado Ad Club’s annual award show, The Fifty, for our stellar work on:

What did these award-winning ideas have in common? They were fueled with purpose and passion -- and they were successful as a result of meeting new challenges through creative problem solving.

We could not have achieved any of this work in such a challenging year without the collaboration and camaraderie of our many wonderful clients.

Below, we've rounded up the top five things that got us through the pandemic -- and helped garner a few accolades along the way.


We became significantly more agile in the past year because we had to for our clients. Constantly changing client needs kept our creative, media, account, social and creative technology teams on their toes.

Through fast communication and even quicker thinking, our teams have been able to immediately address changing needs and develop solutions for fresh campaign messaging and tactics.

In July, Denver International Airport teamed up with facial recognition software company Daon to create a contactless app that would allow travelers to get through the airport without touching anything. To get this helpful app off the ground ASAP, Karsh Hagan’s creative team turned around the name VeriFLY and a logo in less than one week. By September, the app was live.

Recognizing the need for a trustworthy brand in the CBD category, it was time for Panacea Life Sciences to take a leadership role through elevated brand equities and premium quality products. So, in 2020, we created a new corporate identity for the brand in record time with a simplified, elegant name and logo -- "Pana."

Panacea Packaging


Thanks to over 40 years of experience handling just about any situation, Karsh Hagan was able to deliver on the shortest of deadlines using a strategic approach.

Right at the start of COVID, our integrated teams harnessed data and insights to rework campaigns in real-time, giving clients a clear path through the uncertainty while meeting their customers’ needs.

Anticipation is the name of the game when it comes to crisis management and strategic planning. That’s why Karsh Hagan developed a “Plan Ahead” playbook that enables us to prepare for different scenarios and recommend strategic solutions that ensure our clients’ success as we collectively navigate the COVID crisis and enter the “New Normal.”  

To highlight these efforts, we wrote a series of case studies and articles called “The New Normal” that revealed how we countered the impact of the pandemic— not by standing still, but by facing each dilemma head on.

New Normal Concept


Consumer behavior and media usage changed dramatically when the pandemic hit. This meant that we had to change how, when, and where we put our clients’ advertising.

For VISIT DENVER, this required weekly monitoring of COVID case counts in key markets while analyzing dozens of reports tracking traveler sentiment and hotel and flight bookings.

From this consumer data, we were able to find travelers who felt safer about coming to Denver because of lower case counts and enforced precautions, and because Denver offered outdoor activities, wide open spaces and abundant sunshine. Our inspiring campaign “You Deserve Some Denver” resonated well with travelers in creative testing, with 66% of people surveyed having a “positive” or “very positive” first reaction to the ad. (Source: Destination Analysts)

As vaccination rates rise and consumer optimism grows, we continue to evolve our tourism marketing strategies and messaging to inspire and activate pent-up demand for travel.


Getting through 2020 wouldn’t have been possible without teamwork. For countless projects, Karsh Hagan came together with our clients’ teams to brainstorm bright ideas and troubleshoot as health restrictions began to limit access and shrink marketing budgets.

Cherry Creek North saw us highlight their outdoor shopping offerings with an inventive TV spot built around “Winter Wanderland.” For Northern Light Health, we paired up with client production teams in Maine to capture footage when air travel was prohibited. For the University of Colorado Anschutz Medical Campus, we organized a shoot for one of its premier doctors at our office because hospitals were off limits.

cherry creek north holiday spot

For The Colorado Tourism Office, we completed three "mini-shoots" across the state by coordinating with a number of production partners throughout the Front Range, Aspen, and Telluride, eventually turning a collection of run-and-gun content into one artistic vision.


Sometimes things can’t be solved by a typical marketing move. That’s where a creative approach can literally save the day.

When Governor Polis declared Colorado’s “Stay at Home” order, we reimagined our state’s beloved “Welcome to Colorful Colorado” highway signs to read “We Need to Stay Home Colorado,” getting the Governor’s appreciation in return. And for VISIT DENVER, we had to suddenly add masks to people in video and print footage, using painstaking retouching techniques.

Stay Home Colorado Social Campaign

We recently launched the "Do Colorado Right" campaign that found the sweet spot between agility and creativity. To promote proper COVID behavior in Colorado, the CTO team has partnered with well-known Coloradans to spread how to #DoColoradoRight and inform tourists on the correct COVID behavior through a series of videos and digital ads. Our work has been featured in the Denver Business Journal and The New York Times.

With a touch of off-the-cuff creativity and nimble production, we were able to tackle new challenges.


In the end, these five tenets of success helped push us further during a time when so many other things slowed or came to a halt. We couldn’t be more proud or grateful to see such big wins after such a tough year. Karsh Hagan has always been dedicated to insights and strategy, consumer experience, collaboration, and creativity -- but we now have endured a pandemic and have become stronger and more agile than ever.

Looking forward to the many more challenges and successes to come!

Art Direction: Eleeza Palmer

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