Elevating Influence Into Strategy To Drive Tourism

How do we tell the story of a destination that is so much more than a Mount Rushmore one-stop wonder, and transform it into a place people want to know?

We didn’t create a campaign. We built a movement. As a values-forward brand, Aspen Snowmass’s advocacy often takes a back seat to its world-class skiing. With climate change threatening the ski industry, we married these two components together to compel snowsports enthusiasts to protect their passion.

Karsh Hagan was tasked with developing a destination stewardship campaign that could strike the right balance between the positive economic impacts of tourism and the increased need for responsible utilization of natural resources, maintenance of community assets, and preservation of the South Dakota way of life.

As the largest supplier of refrigerated salad dressings and dips in the U.S., Litehouse wanted to spread the message that they’re on a mission to spread goodness to every kitchen table in the country. How do we increase awareness and drive trial of Litehouse products in a saturated salad dressing space?

The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?