Highlights on CES 2025

AI Is Here to Steal Your Ads (and Your Heart)

CES 2025 just wrapped, and while we at Karsh Hagan didn’t attend in person, the innovation hit us all the same. The show was a smorgasbord of marketing marvels, so let’s break it down.

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Technology as a Force for Good

This year’s CES had a notable shift in tone, focusing on how technology can improve lives. From AI-driven healthcare solutions to sustainable mobility and mental wellness tools, it’s clear that brands are leaning into innovations that align with global challenges. The short? Every company is now a health company. The bar for enhancing lives has never been higher — and we’re here for it. (Watch Eric Weisberg's CES talk on health and technology here)

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Year of AI Agents:
Nvidia’s Cosmos AI

Nvidia’s CEO declared 2025 the “Year of AI Agents,” and we’re both excited and slightly terrified. Nvidia’s Cosmos AI model is leading the charge, blending digital and physical agents with robotic applications. Whether it’s brainstorming strategies or managing workflows, AI is leveling up fast. (Watch Nvidia's keynote for more on Cosmos AI)

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AI Concierges:
Delta’s Personalized Travel Buddy

Delta Airlines marked its 100th anniversary with some serious tech flexing. Enter the AI-powered Delta Concierge, a new feature in the Fly Delta app designed to provide real-time, personalized assistance to travelers. Need to rebook your flight or find the best airport coffee? Delta Concierge has your back, making air travel feel a little less chaotic. (Check out Delta's keynote here)

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AI Marketing Overlords:
X’s Trend Genius

X (formerly Twitter) made waves with “Trend Genius,” an AI-powered tool that links ad campaigns to trending topics faster than you can say “viral meme.” Think of it as your social media intern on steroids. It’s impressive, sure, but it also raises questions about what roles we’ll be hiring for next. “AI Supervisor,” anyone? (Learn more about X’s new tools in this CES chat)

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Universal Ads:
Collaboration in Adland?

Comcast’s “Universal Ads” aims to simplify premium video ad buys by connecting major media players like NBCUniversal and Fox. Imagine Netflix, but for ad slots. While this newfound collaboration is promising, we’re betting those sibling rivalries are still brewing behind the scenes. Regardless, this could be a game-changer for the ad industry. (See how Comcast is streamlining ad buying)

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AI & Creativity:
A Love-Hate Story

At the “AI & Creativity” session, experts explored how AI is reshaping advertising. The verdict? AI is that brilliant-but-annoying coworker — great at crunching data but still relying on humans to add the creative sparkle. So, creatives, take a deep breath. The robots aren’t stealing your job. (Watch the "AI & Creativity" session here)

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Final Thoughts

CES 2025 made one thing clear: the future of marketing and advertising is thrilling, terrifying, and full of potential. Whether it’s AI strategizing campaigns or virtual placements blurring reality, the tech of tomorrow is here to stay. Cheers to the future — it’s going to be a wild ride.

As a bonus, see a fireside chat with Martin Sorell on how all of this could strategically affect marketing and advertising heading into the future. https://www.ces.tech/videos/2025/january/fireside-chat-ai-and-the-future-of-marketing/

If you want to talk about the future of marketing, reach out, we’re always open to talk shop.

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