Visualizing Impact: Building The VF Foundation’s Annual Impact Report
August 26, 2024
Written By:
Jacqueline Wolles
In today’s world, consumers are no longer just buying products; they're investing in values. They expect companies to stand for something bigger — championing causes like sustainability, diversity, equity and inclusion. According to a survey conducted by Cone Communications, 87% of consumers indicated they would purchase a product from a company that supports an issue they care about.
As one of the world’s largest apparel, footwear, and accessories companies, consumers look to VF Corporation to be a leader in creating positive societal impact and systems change. Fortunately, The VF Foundation, the philanthropic arm of VF Corporation, is doing just that.
Over the past year, The VF Foundation, along with VF Corporation’s portfolio of brands, invested more than $18 million in monetary grants and product donations. The result? A tangible, positive impact on millions of people and the planet. Now that’s a story worth sharing!
That’s where Karsh Hagan comes in.
With a wealth of impactful stories to tell, The VF Foundation turned to Karsh Hagan for the fourth year in a row, to craft an interactive, long-form Impact Report. This report is more than a document— it's a vibrant showcase of achievements through engaging videos, compelling stories and stunning imagery. The stories highlight grants and initiatives spearheaded by The VF Foundation around the globe, covering a range of impactful causes. From piloting an upskilling program to empower female job-seekers in Bangladesh, to supporting the growth of green jobs and creating circular products in North Carolina, to developing a skate plaza and school in Texas accessible to all ages and abilities, the impact is profound and far-reaching.
All of these stories fit under our umbrella theme of “Catalyzing Change.” To capture this spirit, the Impact Report layout needed to feel energetic and pack a powerful punch. Therefore, the design is heavily inspired by modern sports marketing by utilizing bold colors, strong team imagery, and fun visual movement elements. The whole design is meant to feel powerful, determined, lively, and inspiring.
In a time when businesses are expected to create positive change beyond their core activities, it’s crucial to lead by example and clearly communicate these positive impacts to consumers and show them how to be part of the change.
