"Can do Colorado"
May 17, 2023
"Its not wether you get knocked down"
If you could be anyone you wanted to be, who would you be? How exciting is it to think that you could start a new chapter in your life in a whole new world? Without the limitations of the physical world and human constructs that have been created around you?
Well that’s where the Metaverse comes in. There are whole new worlds being created out there that will remove the physical limitations of life and allow you to chase your dreams and be who you want to be.
Sounds pretty exciting right? Let’s dig in a little more to understand what this might look like.
SO, WHAT IS THE METAVERSE?
Simply put, the Metaverse is the convergence of all the digital things you do online into one virtual experience.
In a sense, it already exists. We sit on Zoom calls, research on the web, talk on social media, buy things on Amazon, watch streaming events and online video, and play games. The Metaverse is already here.
But think of tying all of it together and removing some of the limitations that still exist in your physical life when you access the web.
But how is this all of the sudden now possible?
HOW KARSH HAGAN HELPED GOVERNOR POLIS AND DORA HIGHLIGHT LOCAL BUSINESSES
In March, COVID-19 caused the Governor of Colorado, Jared Polis, to issue a “Stay-at-Home” order, changing the way entire industries do business. Amid crisis and confusion, we helped recognize Colorado businesses that turned “can’t” into “can do.”
BUSINESSES BEGIN USING CREATIVE STRATEGY
As Colorado’s economy carefully emerged from the broad shutdown and gradually transitioned from “Stay-at-Home” to “Safer-at-Home” guidelines, state government agencies, including the Department of Regulatory Affairs (DORA), were tasked with raising awareness for businesses that were taking the public health orders seriously, but had also found innovative ways to continue serving their customers and clients while staying safe.
Following Karsh Hagan’s viral #StayHomeColorado social campaign, the Governor’s Office and DORA asked our Plan Ahead Team for help showcasing these local businesses.
DEVELOPING A CAPTIVATING COVID CAMPAIGN
Moving quickly, Karsh Hagan developed our “Can Do Colorado” social media campaign to recognize small businesses across Colorado that turned "can’t do" into "can do" by doing their part to keep partrons safe while pushing Colorado's economy forward.
From hairstylists, to physical therapists, to whisky distillers, workers and business owners all over the state shared how they embraced a “can do” attitude.
Using swift Crisis PR guidelines and thoughtful public service announcements, our campaign was promoted alongside Governor Polis’ “#DoingMyPartCO” social efforts and his “Safer-at-Home” content, which became vital resources during daily COVID-19 press conferences.
To further the campaign’s reach and audience, we asked Coloradans to submit nominations and stories about their favorite businesses, along with their “can do” innovations and creativity.
Within four hours of going live, our “Can Do Colorado” video got more than 5,000 views. Within four weeks, our paid social and digital media efforts drove more than 2 million impressions. In total, more than 20,000 people visited CanDoColorado.org where “Can Do” businesses were nominated and recognized.
LEARN HOW YOU CAN BE A "CAN DO CONSUMER"
We all have to do our part to keep others safe and help businesses thrive during this time. That means customers, clients and patients all have a role to play to ensure that Colorado remains resilient in the face of this pandemic.