We are Moment Makers
November 30, 2023
Written By:
Camille Ziccardi

When I told my parents I was going to major in digital art, my decision was met with echoing questions:
“What even is that?”
“How are you going to make a living?”
Now 10 years out of college and as the Senior Digital Art Director at Karsh Hagan, I understand that these questions aren’t far from what we hear from prospects and clients on a daily basis.
“What is digital art, and how can it help our brand’s advertising strategy?” Let’s start from the top.
What is Digital Art?
Digital art is an artistic work or practice that uses digital technology as part of the creative or presentation process.
Digital art is all around us. It’s everywhere we look. From movies like Pixar’s ‘Toy Story’ to apps like Instagram, digital art has introduced modes of storytelling that were once impossible, making it a valuable and limitless tool for advertising.
Why is Digital Art a Successful Marketing Tactic?
Now, more than ever, we’re a visually driven society. It’s no coincidence that we’re naturally drawn to images, when you consider that 90% of the information processed by the brain is visual, and that our brain processes images 60,000 times faster than text. The brain’s preference for images even impacts how memory is formed as 80% of people remember what they see, compared to 20 percent of what they read. That makes digital art an especially important tactic for brands looking to create a campaign that’s as efficient as it is impactful.
What is the Difference Between Digital Art and Traditional Art?
When it comes to advertising, the difference between digital art and traditional art is simple. There are no gatekeepers. Anyone with a phone in their pocket and a little bit of creativity can create and share their art. Unlike the billboards or magazines of the past, online apps allow artists to instantly publish their work for free for all to see.
The success of digital art within that context comes down to ROI. Delivering the highest return on your investment requires the ability to measure, analyze, and adapt your strategy – it requires the ability to learn. Digital art is iterative and efficient – allowing us to easily track engagement rates that let us fail fast, tweak, and refine. We can then use that information to employ data-proven digital art across all marketing channels, ultimately delivering a product that best serves your brand and your audience.
How You Can Use Digital Art In Brand Advertising
At Karsh Hagan, we have used our understanding to create beautiful and effective marketing campaigns for our clients. For VISIT DENVER we created an immersive world that targeted convention planners all over the country. We created three unique videos, using 2.5D animation. These videos were seen by over 462,610 people and counting! Check out the work here:
At Karsh Hagan, we have used our understanding to create beautiful and effective marketing campaigns for our clients. For VISIT DENVER we created an immersive world that targeted convention planners all over the country. We created three unique videos, using 2.5D animation. These videos were seen by over 462,610 people and counting! Check out the work here:

KARSH HAGAN HAS A NEW LOOK!
You may have noticed, Karsh Hagan got a brand new look last week, so we thought now would be the perfect time to answer the first question that comes to mind after any agency does this: why?
Three years ago, when the world was turned upside down, Karsh Hagan did some reflecting and realized that it was essential to connect with each other and our business on a deeper level. It forced us to step back and answer "what makes Karsh Hagan special?”
WE ARE MOMENT MAKERS
We dug deep to discover the magic within our core, which is moment making - our unique ability to champion brands that shift culture, ultimately creating moments that leave a lasting impact on our clients and their audiences. This is our secret sauce, our tried and true approach that we deliver with every project.

MAKING MOMENTS FOR 47 YEARS
To our clients past and present, your trust in us has allowed us to pursue our passion for creating moments and pushing the limits of what's possible. We couldn't have done this without you. As we look ahead, we remain committed to creating moments that matter - moments that inspire, engage, and leave a lasting impact. Here's to the next 47 years of creating and championing brands that change the world, one moment at a time.
With that approach making up the fiber of our work, comes a new look and feel to reflect exactly that.
