| Culture
The Holy Grail of Advertising
The Holy Grail of Advertising is upon us once again for Super Bowl XLII.
Showing 1 to 12 of 42 articles
We like to express our opinions and collaborate on ideas, so here are some good reads on strategy, community, Karsh Hagan culture, and recent work that we are proud of straight from the makers and doers at Karsh Hagan.
| Culture
The Holy Grail of Advertising is upon us once again for Super Bowl XLII.
As president of Ad Club, I recently witnessed the importance of having a collective industry voice to support the business side of advertising.
According to Forward Push Media, mobile is expected to grow an astonishing 56% to $14.97 billion in 2014. This revolution is forcing advertisers to sharpen their mobile tools in order to reach a growing force of consumers on their handheld devices.
| Technology
For those App-o-holics who enjoy melding their love of tech with their passion for advertising, the following list of apps might be worth a download–from Fink, our Account Manager who used to be a Mac Genius.
| Strategy
Our VP, Media Director summarizes some of the top trends that will dominate the advertising landscape in the new year.
| Strategy
At the end of every September, leaders from the advertising, marketing, media, tech and creative industries gather in New York for Advertising Week.
| Work, Culture
Karsh Hagan has been around for quite a while (40 years this year!), and during that time, we’ve been fortunate to be a part of the blossoming, innovative advertising community in Colorado.
| Strategy
In digital advertising, technology is always top of mind.
| Culture
Karsh Hagan impacts the community through great advertising, but what happens when ad people use their creative mindsets to impact the community in another way?
| Strategy
Our team members attended a webinar recently to expand our understanding of chemistry and its importance in the advertising industry.
When looking at trends this year across social outlets offering paid advertising, particularly Facebook, including paid social in your 2015 digital media mix will be more important than ever before.
24.7 million people watched the United States face Portugal in the World Cup, more than any of the five NBA Finals games, which overall averaged 15.5 million viewers, and the same amount that watched the 2010 World Cup Final. This also crushes the number of average viewers during the 2013 World Series between Boston and St. Louis: 10 million. Not far behind is the United States’ last World Cup game against Belgium, drawing 21.2 million viewers, despite taking place at 4p edt on a Tuesday…The World Cup has always been a big deal, but it’s now monumental in the United States. KH Associate Media Director Dave Moorehouse sees it as a great opportunity for future advertising.