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Strategy

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We like to express our opinions and collaborate on ideas, so here are some good reads on strategy, community, Karsh Hagan culture, and recent work that we are proud of straight from the makers and doers at Karsh Hagan.

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Panacea Life Sciences and the Power of Brand

(6 minute read) Simply put, we know how to think on our feet. We have a passion for empowering brands to grow and helping them pivot in whatever direction the wind is blowing. This was no exception for Panacea Life Sciences, a CBD company based in Golden, Colorado.

“CAN DO COLORADO”

(3 minute read) As Colorado’s economy carefully emerged from the broad shutdown and gradually transitioned from “Stay-at-Home” to “Safer-at-Home” guidelines, state government agencies, including the Department of Regulatory Affairs (DORA), were tasked with raising awareness for businesses that were taking the public health orders seriously, but had also found innovative ways to continue serving their customers and clients while staying safe.

GETTING THROUGH IT ALL TOGETHER

(6 minute read) Karsh Hagan’s Plan Ahead Team acknowledged that it was facing unprecedented times. The world was uncertain about what this “New Normal” looked like. So our active and bold “breakthrough” messaging, although very fitting to the CU Anschutz brand, needed to evolve to address our changing world.

Helping Northern Light Health Navigate COVID Communications

(6 minute read) On March 15, 2020, the governor of Maine declared a Civil State of Emergency, recommending, among other things, the postponement of all non-urgent medical procedures, elective surgeries, and appointments at hospitals and health care providers across the state until further notice. As one of the largest healthcare providers in Maine, our clients at Northern Light Health needed to act quickly to connect with their patients during the pandemic.

MANAGING A CRISIS WITH DATA

(5 minute read) Karsh Hagan uses data to help clients better their business. Now, our resources have allowed us to manage multiple crises related to COVID-19.

Moments Like These Require Purpose

(4 minute read) Read the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with a direction outperform S&P counterparts.

How to Become an Insights-Driven Business

(4 minute read) Our Director of Data and Analytics, Amanda Van Orsdale, gives her breakdown on how any organization can become data-driven.

The 4 Superpowers of Purpose-Driven Brands

(6 minute read) As an agency that’s been doing purpose since before purpose was cool, Karsh Hagan knows that purpose-driven brands have more power than your average brand.

Getting Your Business Found Online

(8 minute read) How to give your business an online presence.

How to Make a Great Website

(7 minute read) I’ve worked on a lot of projects in my career, and some just stand out, not because they are biggest or flashiest, but because they embody everything done right.

Five Predictions for 2018

(9 minute read) Our VP, Media Director summarizes some of the top trends that will dominate the advertising landscape in the new year.

Driving Business with Search Engine Optimization

(5 minute read) Search engine optimization can often be a confusing topic, but it doesn’t have to be.