Strategy

As Colorado’s economy carefully emerged from the broad shutdown and gradually transitioned from “Stay-at-Home” to “Safer-at-Home” guidelines, state government agencies, including the Department of Regulatory Affairs (DORA), were tasked with raising awareness for businesses that were taking the public health orders seriously, but had also found innovative ways to continue serving their customers and clients while staying safe.

Karsh Hagan’s Plan Ahead Team acknowledged that it was facing unprecedented times. The world was uncertain about what this “New Normal” looked like. So our active and bold “breakthrough” messaging, although very fitting to the CU Anschutz brand, needed to evolve to address our changing world.

On March 15, 2020, the governor of Maine declared a Civil State of Emergency, recommending, among other things, the postponement of all non-urgent medical procedures, elective surgeries, and appointments at hospitals and health care providers across the state until further notice. As one of the largest healthcare providers in Maine, our clients at Northern Light Health needed to act quickly to connect with their patients during the pandemic.

Karsh Hagan uses data to help clients better their business. Now, our resources have allowed us to manage multiple crises related to COVID-19.

Brands with purpose are worth more. Period. Sure, we’re all familiar with the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with clear purpose out-perform their S&P counterparts untethered from brand-purpose by a large margin - nearly 400%.

Our Director of Data and Analytics, Amanda Van Orsdale, gives her breakdown on how any organization can become data-driven.

As an agency that’s been doing purpose since before purpose was cool, Karsh Hagan knows that purpose-driven brands have more power than your average brand.

How to give your business an online presence.

I’ve worked on a lot of projects in my career, and some just stand out, not because they are biggest or flashiest, but because they embody everything done right.

Our VP, Media Director summarizes some of the top trends that will dominate the advertising landscape in the new year.

Search engine optimization can often be a confusing topic, but it doesn’t have to be.

What all advertisers and users need to know about Facebook’s recently announced changes to their transparency and disclosure policy.