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Articles by Nikki Baker

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From the Mountains to Manhattan: Ad Week 2017

At the end of every September, leaders from the advertising, marketing, media, tech and creative industries gather in New York for Advertising Week.

Understanding the Average Joe

At SXSW, I attended various sessions, the one that stuck with me this year was Understanding Average - The Inertia of Culture: SXSW.

Denver is a Digital Hub

Recently, the U.S. Chamber ranked the top 25 cities that are ready to become digital economy hubs. Denver was ranked #3!

Increase ROI with UX

Today, we hosted a session about how UX can help increase ROI.

Paid Social is Paramount in 2015

When looking at trends this year across social outlets offering paid advertising, particularly Facebook, including paid social in your 2015 digital media mix will be more important than ever before.