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Karsh Hagan Welcomes Vice President of Media

Kody Pedersen, digital copywriter | 

Karsh Hagan Welcomes Vice President of Media

After a national search, Karsh Hagan has hired Melissa Pert as the next VP/Media Director. Melissa brings over 20 years of experience in media strategy and digital expertise and has been a key contributor growing small and large local and national brands. She has a proven track record of driving results for clients while also incorporating new and innovative concepts to push brands outside their comfort zone. Melissa will be charged with leading and mentoring the media team at Karsh Hagan, delivering client results through strategic leadership, and supporting new business and organic agency growth. 

Melissa grew up and graduated from college in Minnesota and launched her advertising career at Haworth in Minneapolis working on the Target account. After kicking off her Denver career at Karsh Hagan (yes, Melissa is a proud boomerang!), she spent seven years at Factory Design Labs, overseeing a number of outdoor and lifestyle brands, including Oakley, Killington Ski Resort, Winter Park, Scarpa, Boa, and Aspen Snowmass, as well as all brand, retail, and eCommerce media for The North Face.  

Melissa has spent the past nine years as a managing partner of several Denver-based media-buying firms, sharpening her business acumen and building business for clients like Mountain Hardwear, Smith Optics, Bogs Footwear, Applejack Wine & Spirits, Bellco Credit Union, reColorado, Canvas Credit Union, Delta Dental Colorado, and UCHealth.

Outside of work, Melissa’s daughter and son keep her busy with dance and soccer. She also has two dogs who accompany the family on all road trips. When she’s not supervising home remodeling projects, Melissa spends a large part of her time in the mountains in Kremmling, Colorado, hiking, skiing, and taking in magnificent views.

“I am so excited to be back at Karsh Hagan, where I started my Colorado journey! I am thrilled to work with and get to know all of the amazing clients and my talented co-workers in the coming months.”

We are thrilled to have Melissa back at Karsh Hagan, and she is eager to get to know all of our clients and partners. If you haven’t had the joy of meeting Melissa yet, we’ll be sure to schedule a time to get to know her. We know you’ll agree she’s a true advertising pro with fresh perspectives and a passion for solving problems!

Melissa can be reached at: [email protected]

 

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