Related Work | Oct 25, 2021
Aspen Snowmass Give a Flake Campaign Case Study
This marketing campaign case study details Karsh Hagan developed the Give a Flake campaign as a follow up to award-winning results
Recycling is no longer enough.
Temperatures are still rising, ice is still melting, and the ski/snowboard industry is at risk. If we want the sports we love— and depend on economically as a state— to survive, we have to do more.
We’re thrilled to announce the launch of Aspen Skiing Company’s “Give A Flake” campaign. An evolution of last season’s campaign "The Aspen Way"— a proclamation of the values that drive the company and the city of Aspen— this year’s campaign calls snowsports enthusiasts to take action to protect their passion by standing up and speaking out about climate change.
Throughout the year, Aspen will be asking the broader skiing and riding audience to act with their hearts and heads, embodying "The Aspen Way" by voting for climate change legislation supporters; by contacting those elected officials who need some pressure to see the bigger picture; and by supporting additional relevant social issues.
Check out the Give A Flake campaign to learn how to get involved. Keep an eye out on our social channels, blogs, and newsletter to see how the campaign unfolds. And, be sure to track the hashtag #GiveAFlake on Twitter to watch the support roll in.