Case Study | Apr 23, 2021
Aspen Snowmass Give a Flake Campaign Case Study
This marketing campaign case study details Karsh Hagan developed the Give a Flake campaign as a follow up to award-winning results
November 1st marked the agency’s official 40th anniversary. It’s gratifying and humbling to reach this milestone and we couldn’t have done it without a deep connection and commitment to the community.
Giving back to the community has always been a priority for Karsh Hagan. Almost 25 years ago, Karsh Hagan established a minority internship program with the University of Colorado to employ minority students at our agency, in an effort to bring more cultural diversity into the world of advertising. And our scholarship, which funds partial tuition and other expenses, has been earmarked for culturally diverse students for the past 30 years.
In 2017, we donated over $500,000 of agency time to help non-profit partners. We are proud to support the creative expression and marketing for clients like Boys & Girls Club of Metro Denver, Volunteers for Outdoor Colorado, Biennial of the Americas, Colorado Outdoor Recreation Industry Office and Colorado Education Leadership Council. For nearly a decade we’ve supported Pets for Patriots, a non-profit which aligns shelter dogs and cats with military personnel.
We connect our employees to the community in a number of ways. Karsh Hagan Cares is a volunteer initiative encouraging every employee to take a paid day off to give back to the community. Our teams recently participated in crafting projects with a local Boys & Girls Club, a build with Habitat for Humanity in the Globeville neighborhood and warehouse work to help stock Metro Caring’s free grocery store for those in need. Profiles of Purpose is a speaker series that links community leaders to the agency’s purpose and our clients. Recently, Joe Ellis of the Denver Broncos and Steve White, President of Comcast's West Division, came to share their personal purpose and the work their organizations do for Colorado communities.
Our Co-CEOs, Kathy Hagan Brown and Pocky Marranzino have served and assisted many organizations and boards in Colorado, including The Denver Foundation to the Homeless, Regis University, University of Colorado Daniels School of Business and the Women’s Foundation of Colorado.
Twenty-five years ago, I moved to Denver from Chicago in search of an extraordinary outdoor lifestyle and an advertising job. Through conversations with dozens of people, I heard a common theme repeated: Phil Karsh and Tom Hagan are great guys, they have integrity and they are really connected to the community. You should talk to them.
I’m glad I listened. Phil and Tom built a business based on relationships and giving back. Every day, Pocky and Kathy passionately fuel that torch lit by the founders. And I couldn’t be more proud or thankful to have the responsibility of continuing Karsh Hagan’s legacy of purpose and community stewardship.