Case Study | Apr 23, 2021
UCCS fuels SUCCESS Campaign Case Study
In our case study for UCCS, Karsh Hagan show that brand strategy, creative, content, and paid media really do fuel success for drawing in new students.
Here is a top line description of how SEO works and tools you can use to get the job done.
Why do you want to optimize your site for search?
Up to 74% of your website traffic can come from organic search. People type in a keyword in Google, get a listing, and then click on a link and visit your site. If you are getting less than 74% of your traffic from organic search, you will want to read on.
What is Search Engine Optimization?
SEO is the process of creating a website experience that ranks your content to be found based on the Google Algorithm. The value of Google is they have created an algorithm that helps you find what you are looking for among millions of possible sites. So, with search engine optimization what you are trying to do is optimize your site to play into the algorithm requirements to better position your site to be found over others. Sounds simple, right? Yes, but there are a lot of factors that weigh into the algorithm and they are changing all the time. Here is a quick summary of those factors and how they work.
How does Search Engine Optimization work?
To optimize your site for search, there are several categories of search optimization to consider and they generally work in this order.
What tools do you use to do this?
As with any digital project, there are many tools you can use to help accomplish your search engine optimization program.
Hope that helped everyone!
I hope this gives you a simple framework to start to demystify the complex world of search engines and how important they can be to your business.
The thing to understand about search is the algorithm is always changing, so get in, starting doing it then learn what works for you. Or you can call us to help you out as well.