Related Work | Jul 31, 2021
Arrow Five Years Out Website Case Study
In this brand case study, Karsh Hagan set out to tell audiences about Arrow Electronics and why they are a Fortune 150 company.
By Karsh Hagan |
Karsh Hagan is excited to announce that we received two of only 18 Gold Key Awards from the Colorado Chapter of the Business Marketing Association (BMA) for the Arrow Five Years Out Website and Branding for FourPoint Energy. The recognition took place at the annual Gold Key Awards gala May 5th, at the historic McNichols Building with more than 200 business-to-business (B2B) marketers in attendance.
Arrow Five Years Out Website
The Arrow Five Years Out website Karsh Hagan built took home the Gold Award in Website Design & Development $100K+. In an effort to create more awareness of Arrow and their solutions, Arrow ran a 30-second spot during Super Bowl 50 that introduced the brand as an innovation enabler focused on delivering tomorrow's technology today. Rather than creating just another website landing page of what Arrow does, we developed a microsite as an opportunity tell the story about why they do what they do and all the ways their efforts directly impact the world. Within seconds of the Super Bowl spot airing, over ten thousand visitors arrived and were actively exploring the site. The microsite was able to easily accommodate this deluge of traffic, performing flawlessly and drawing hundreds of thousands of visitors since its launch last year. Over time the site has been used for other large campaigns to continually build awareness for the Arrow electronics brand. To see more view the fiveyearsout.com website.
Four Point Energy Branding
FourPoint Energy’s It’s All About Our Energy campaign received a Gold Award in the Corporate Branding Campaign category. The mission of this campaign was to introduce the guiding principles of FourPoint Energy to the oil industry, community, partners, the board and over 250 employees.
A year of research and authentic conversations with stakeholders revealed insights about the current culture, expectations and vision of the company which informed a message structure that didn’t just state the brand values but brought them to life. The campaign developed around the positioning, It’s All About Our Energy, created a powerful emotional connection to employees and partners by instilling a feeling of appreciation, teamwork, collaboration and trust. The messaging celebrated the fact that FourPoint’s combined and collaborative energy is what truly propels the company past the competition.
The award-winning integrated campaign, featuring stunning visuals and strong, bold language, encompassed brand strategy, brand identity, print and digital collateral, a website, corporate communications, an employee launch event and more. See more at FourPoint Energy.
About the Gold Key Awards
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to B2B marketing communications. This year’s program received more than 100 submissions from some of the state’s top B2B businesses and agencies. A panel of 12 independent judges representing agency and corporate marketing professionals from across the country scored entries in more than 40 categories on objectives, creativity, production, and results.