Case Study | Apr 23, 2021
InnovAge PACE Case Study
In our InnovAge PACE case study, Karsh Hagan shows how we created an entirely new way of talking about senior care using brand and media strategy.
By Karsh Hagan |
As fiscal year 2015 came to an end, our clients at InnovAge who specialize in senior care and healthcare came to us with a request for an Annual Report. Karsh Hagan recommended reimagining the traditional printed report of financial information directed at external audiences and instead developed a piece for InnovAge employees. Together, we wanted this to be so much more than a conventional annual report – we strove to communicate the year’s innovations and successes while also speaking to the organization’s future, as a transition from non-profit to for-profit was in the works.
Working with our InnovAge clients, the team at KH approached the report from a storytelling perspective, aiming to connect with the audience in a more personal way. The report featured coverage of each of the organization’s business lines with the goal of helping employees understand how they contributed to the narrative and how the service lines connected to achieve overall business objectives. We also featured eye-catching, full-page images from the brand campaign.
The report was developed to be easily repurposed, with various sections able to serve as standalone communication pieces. Additionally, we created an online version using Flipbook, ensuring access to audiences well beyond the printed piece.
We are thrilled to announce that the report has won first place in the “Annual Report” category of Ragan’s 2016 Employee Communication Awards. We couldn’t be prouder of this truly collaborative effort.