Written by Erin Spong, Jr. Copywriter, Karsh Hagan
A Purpose-Driven Campaign For A Purpose-Driven Organization
Boys & Girls Clubs of Metro Denver came to Karsh Hagan looking for a fresh perspective for their ninth annual Denver Dream House Raffle with the goal to raise awareness through creative messaging, and ultimately, increase ticket sales. Being a purpose-driven agency, Karsh Hagan was eager to work with a non-profit organization that provides local youth with opportunities to engage in activities that help them achieve academic success and foster skills they need to become leaders in their communities.
Odds So Good
The main selling point for the Denver Dream House Raffle is the 1 in 20 odds of winning one of over 2,750 prizes. With odds that high, you don’t need a lot of luck to win. And so the campaign was born: Odds So Good You Only Need Half The Luck.
The Karsh Hagan team joined forces with Roshambo Films and former Denver Bronco player, Ed McCaffrey, to create a TV spot that focuses on kids and their lucky charms. The idea highlights that when you purchase a Dream House Raffle ticket, you become a lucky charm for Boys & Girls Club kids.
All of the print, digital and out of home collateral captures a distinct look and feel aligned with the Boys & Girls Clubs logo, featuring images that cut iconic lucky charms in half.
Proceeds from the Dream House Raffle benefit thousands of kids who rely on their Boys & Girls Club every day. Your chance to win is their ticket to thrive, so buy your ticket at MileHighRaffle.com by April 21st; only 55,000 tickets will be sold.