Case Study | Apr 23, 2021
InnovAge PACE Case Study
In our InnovAge PACE case study, Karsh Hagan shows how we created an entirely new way of talking about senior care using brand and media strategy.
By Karsh Hagan |
While there are plenty of banks in Colorado, there’s only one Bank of Colorado. It also happens to be one of the original banks in our state. Karsh Hagan recently worked with our long-term Bank of Colorado client to launch a new campaign in 2016, focused on the passion and loyalty the people who live here have for this amazing state. We stayed away from typical bank imagery and instead captured the beauty of iconic locations from across the state. We used local Colorado talent, including photographers, musicians and production partners. By placing a 3-dimensional ONE into transcendent Colorado imagery for both print and TV, we told a visual story about the bank’s commitment to helping the state’s residents make the most of living here. Since the campaign launched in January, Bank of Colorado has seen a 5.93% increase in new accounts.
Executive Creative Director: Jeff Martin
Creative Director: Jason Kusmanoff
Senior Art Director: Dave Markes
Senior Copywriters: Megan Cohen
Video Editor: Tom Welborn
Producer: Becky Ferguson
Motion Graphics and Editing: Friends of Mine
Music: Trout Steak Revival
Photographer: Andy Anderson, Ken Redding
Account: David Finkelstein, Meg Milligan