While there are plenty of banks in Colorado, there’s only one Bank of Colorado. It also happens to be one of the original banks in our state. Karsh Hagan recently worked with our long-term Bank of Colorado client to launch a new campaign in 2016, focused on the passion and loyalty the people who live here have for this amazing state. We stayed away from typical bank imagery and instead captured the beauty of iconic locations from across the state. We used local Colorado talent, including photographers, musicians and production partners. By placing a 3-dimensional ONE into transcendent Colorado imagery for both print and TV, we told a visual story about the bank’s commitment to helping the state’s residents make the most of living here. Since the campaign launched in January, Bank of Colorado has seen a 5.93% increase in new accounts.
Executive Creative Director: Jeff Martin Creative Director: Jason Kusmanoff Senior Art Director: Dave Markes Senior Copywriters: Megan Cohen Video Editor: Tom Welborn Producer: Becky Ferguson Motion Graphics and Editing: Friends of Mine Music: Trout Steak Revival Photographer: Andy Anderson, Ken Redding Account: David Finkelstein, Meg Milligan