News | Jun 29, 2022
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By Karsh Hagan |
Ad blocking is good?
In digital advertising, technology is always top of mind. Agencies and tech companies often struggle to find a healthy balance between positive ad experiences and publisher accountability. Now that ad blocking is on the rise, we find ourselves reinventing our media strategies to combat resistant users. After countless hours of research, webinars and sales calls, we’ve decided that ad blocking is good.
Here is what you need to know.
Why is this good for us?
Ad blocking requires us to be more creative and strategic. We are forced outside of the standard digital executions in efforts to cheat the (ad blocking) system and deliver the highest quality ad formats. In other words, media mavens alike will now be in hunger games like a war where only the ‘fittest’ ads survive the marketplace. May the ads be ever in your favor.
-Christina Sokol, Digital Media Strategist
Photo Credit: blog.demandware