4 Ways to Leverage Earned Media

Now what?

So you secured earned media placements in top-tier publications, now what? It doesn’t end there. You can repurpose your hard-earned media on owned platforms and even on paid platforms.

4 ways to leverage your recent earned media placement.

• E-newsletters. Share a snippet of it in your internal and external e-newsletters and link it back to your website press section
• Sales team. Send the coverage to the sales team and provide them with 3 bullet points explaining why the coverage is important and how they can use it to nurture relationships and gain new ones
• Social media. Share on relevant social platforms and create unique content per platform, depending on the audience
• Deliver PR in a native content environment. Get the message out in an engaging and immersive way. Native ads sit in-feed with publishers’ content, so it doesn’t interrupt the end users online experience

-Jen Illescas, Senior PR & Content Manager