So you secured earned media placements in top-tier publications, now what? It doesn’t end there. You can repurpose your hard-earned media on owned platforms and even on paid platforms.
4 ways to leverage your recent earned media placement.
E-newsletters. Share a snippet of it in your internal and external e-newsletters and link it back to your website press section
Sales team. Send the coverage to the sales team and provide them with 3 bullet points explaining why the coverage is important and how they can use it to nurture relationships and gain new ones
Social media. Share on relevant social platforms and create unique content per platform, depending on the audience
Deliver PR in a native content environment. Get the message out in an engaging and immersive way. Native ads sit in-feed with publishers’ content, so it doesn’t interrupt the end users online experience