Case Study | Apr 23, 2021
Bank of Colorado Campaign Case Study
Karsh Hagan Bank of Colorado case study — the challenge, the solution and the results
Engaged tourism partners
1 bus. 5 days. 7 cities. 1,100 miles. 3 national parks. 1 national monument. Hundreds of informed engaged tourism industry partners.
A whirlwind bus tour
To celebrate National Travel and Tourism Week, the Colorado Tourism Office and vendor partners embarked on a whirlwind bus tour around the state. Our goal was to promote the message of how the CTO’s work is benefitting the tourism industry around the entire state and to educate partners as to how they can get involved in CTO’s programs and efforts, which range from social media co-op to heritage and agritourism mentoring to marketing matching grants.
Our transportation for the week was a Grey Line bus, fully wrapped in stunning Colorado imagery. After a total of 22 hours on the bus, we all still really enjoyed seeing people’s reactions to the bus as we drove through many Colorado communities.
Presented in six cities
The team presented in six cities, and in each location, our audience was highly engaged and energized. Tourism has a positive economic impact on the whole state, including contributing to job creation and growth and generating tax revenue – which saves residents money – and putting the state’s tourism spending/efforts in the context of financial gain for local communities was a great way to make people see how important tourism really is in Colorado. As local communities get involved with the CTO, the end result is a stronger, more cohesive message, which will only continue to benefit everyone.
Overwhelming postive reactions
Given the overwhelmingly positive reactions we received while on the road, the CTO decided to make this roadshow an annual event. As the bus rolled back into Denver on our fifth and final day, the team continued to discuss how to engage local communities – and which cities we’ll plan to visit on next year’s bus tour.