Case Study | Apr 23, 2021
Vitalant We Are Vital
Karsh Hagan case study for Vitalant, formerly known as Blood Systems, and their We Are Vital campaign.
By Karsh Hagan |
A creative technologist
Joe is an introspective coder who seeks variety in his day. He codes, designs, and chooses which technologies to use; at Karsh Hagan, he has input on the whole project. When asked what excites him, he answered that executing something as well as it can be done does the trick. He is pleased when he can say, “I couldn’t have done that any better.”
Lives on his mountain bike
Saperstein has been living in Colorado since 2002. On the weekend, you can find him on his mountain bike, riding with a group of friends. His proudest achievement was the first time he hit a new, large jump on his mountain bike, and overcame the intimidation it first posed to him.
He is secretly Larry David
Joe views himself as a combination of Larry David, a Smiths song, this guy ¯\_(ツ)_/¯, and cookies and cream flavored ice cream. He likes to work rap quotes into his daily conversations. If he won the lottery, he would buy a lot of land and not let anyone cut down the trees there. He is humble, but his work and his sense of humor speak to what a talented and funny guy he truly is.
-Kt McVeigh, Copywriting Intern