Case Study | Feb 6, 2021
VISIT DENVER TOURISM
In 2019, VISIT DENVER staged a media takeover in Chicago to help attract future visitors and inspire them to indulge all the activities Colorado has to offer.
By Karsh Hagan |
Last year, I attended a conference in Austin, TX hosted by the Content Marketing Institute. If you are not familiar with the organization and are trying to create purpose-driven content, then you should become familiar with their site.
At the conference, I learned new approaches to marketing and how important a content mission statement is for any organization that is creating content. Here are some questions that will help you craft a great content mission statement.
After you do this, ask yourself why the content is valuable to your audience(s), and then ask yourself why again five times to get to the core of the content’s purpose.
Jen Illescas, Senior PR & Content Manager