Case Study | Feb 6, 2021
VISIT DENVER TOURISM
In 2019, VISIT DENVER staged a media takeover in Chicago to help attract future visitors and inspire them to indulge all the activities Colorado has to offer.
By Karsh Hagan |
Sitting down with four power players on the Karsh Hagan accounts team, there was a guise of doing serious business. This cover was immediately blown after the first responses had the whole room full of laughter, smiles, and fun. The energy in the room felt like four neuron synapses all firing at once, all connected and playing off one another. As individuals, there’s a lot to learn about Kristin Lee, Caroline Lambert, Martha Powers, and Jenny Brown (pictured left to right), but as a group, there was even more to discover.
Kristin loves the sunshine, mountains, breweries, and the people here in CO. She believes all companies should aspire to be like Teddy Roosevelt because he got stuff done. She enjoys things in even numbers, but likes to throw in the occasional odd arrangement for kicks. Her greatest achievement to date is making it this far in life and leaving Flushing, MI behind. Traveling comes naturally to Kristin, and if she could have one thing for free for the rest of her life, it would be airplane tickets.
An account manager here at Karsh, Caroline, originally from Lexington, SC, remembers feeling welcomed the moment she stepped into the office. One of her favorite Karsh memories was when Ashley Roybal brought in a small camping burner to make s’mores in the office. Her likes include the Colorado weather and Italy in general (she studied abroad there.) She’s a friend of calorie-free waffles (if they existed) and a foe of blue cheese. On the clock and off, you can find her with a burger in her hand, just “livin’ the dream.”
Martha hates peas. She will not be bringing them with her if she ever moves to Australia (her dream place) for the animals and the outdoors. The Denver native’s spirit animal is a wolf, which means either she’s a team player or that she has a thing for full moons. Her first memory of Karsh Hagan is visiting a friend who worked here but using the wrong door to get into the building. After finally finding the front entrance and settling in here at Karsh, she’s developed her own brand essence, her signature catch phrase of “We’ll talk.”
Meerkats. Sandwiches. New Zealand’s population of men. These are the things that Jenny lives for. After fleeing Omaha before they could put her on Nebraska’s Most Wanted, she hid out in Los Angeles for a while before finally calling Colorado home. When not stalking the KH soda machine, she enjoys coordinating accounts, and explaining how “it’s practically Friday” already.
Ellie Gebhardt, Copywriter Intern