Case Study | Apr 23, 2021
UCCS fuels SUCCESS Campaign Case Study
In our case study for UCCS, Karsh Hagan show that brand strategy, creative, content, and paid media really do fuel success for drawing in new students.
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Today, we hosted a session about how UX can help increase ROI. Our clients and colleagues came to listen to Nikki Burmaster, Digital Media Supervisor and Trevor Glassman, Experience Planner, talk about how a user-friendly and compelling experience can increase your ROI. Here are some key insights from the morning presentation.
What is UX?
UX is a process, by which we develop digital-enabled solutions that are useful, usable, and compelling.
What can UX do?
- Save time and money
- Increases revenue
- Improves customer retention and loyalty
- Produces a competitive advantage
Key Insights
- Everyone’s online, even when they’re watching TV. They’re experiencing you across different screens
- You can control your brands experience
- Define your targets and create user scenarios
- Observe users using your digital solutions
- Think about your users needs and create work flows
- Create & prototype the main navigation
- Organize your content in a site map
- Layout your interface & establish information architecture
- Create a content strategy manual
- Apply visual design
- Make it mobile ready
- Test & Optimize
- Focus on outcomes not features
