Today, we hosted a session about how UX can help increase ROI. Our clients and colleagues came to listen to Nikki Burmaster, Digital Media Supervisor and Trevor Glassman, Experience Planner, talk about how a user-friendly and compelling experience can increase your ROI. Here are some key insights from the morning presentation.
What is UX?
UX is a process, by which we develop digital-enabled solutions that are useful, usable, and compelling.
What can UX do?
Save time and money
Increases revenue
Improves customer retention and loyalty
Produces a competitive advantage
Key Insights
Everyone’s online, even when they’re watching TV. They’re experiencing you across different screens
You can control your brands experience
Define your targets and create user scenarios
Observe users using your digital solutions
Think about your users needs and create work flows
Create & prototype the main navigation
Organize your content in a site map
Layout your interface & establish information architecture