Increase ROI with UX

Today, we hosted a session about how UX can help increase ROI. Our clients and colleagues came to listen to Nikki Burmaster, Digital Media Supervisor and Trevor Glassman, Experience Planner, talk about how a user-friendly and compelling experience can increase your ROI. Here are some key insights from the morning presentation.

What is UX?

UX is a process, by which we develop digital-enabled solutions that are useful, usable, and compelling.

What can UX do?

• Save time and money
• Increases revenue
• Improves customer retention and loyalty
• Produces a competitive advantage

Key Insights

• Everyone’s online, even when they’re watching TV. They’re experiencing you across different screens
• You can control your brands experience
• Define your targets and create user scenarios
• Observe users using your digital solutions
• Think about your users needs and create work flows
• Create & prototype the main navigation
• Organize your content in a site map
• Layout your interface & establish information architecture
• Create a content strategy manual
• Apply visual design
• Make it mobile ready
• Test & Optimize
• Focus on outcomes not features