Case Study | Apr 23, 2021
InnovAge PACE Case Study
In our InnovAge PACE case study, Karsh Hagan shows how we created an entirely new way of talking about senior care using brand and media strategy.
I recently moderated the Ad Club panel for Account+Creative: Sibling Rivalry? assembled of local creative and account pros – Becky Herman, Account Lead at Grenadier; Jim Morrissey, Creative Director at O’brien; Holly Menges, Creative Director at PILGRIM; Jeff Kosloski, Group Creative Director at Integer.
The conversation was a rare opportunity to not only hear what the “other” department thinks, but how other agencies – from two to 600 employees, from startups to publicly owned – have experienced and think about these roles.
Overall, we agreed there are stereotypes of bad account people and difficult creative people – but they’re not the norm. Good account and creatives are all in a creative industry, we’re all right (and wrong) sometimes and what makes good team relationships is the same as any healthy human relationship – passion, respect and fun.
What we took away (And you can too!)
o Account: Prove your value through depth of knowledge, client insights, killer briefs, support of work.
o Creative: Produce a range of ideas that solve business problem, be open minded about how to address feedback.
Any other advice you’d give? Put it in the comments below.
Thanks to the panelist and Tonja Roth, Executive Director at Ad Club Denver for inviting and organizing us!