According to BazaarVoice, 74% of CMOs believe they will tie social media metrics to hard ROI this year. If you want to ensure your social media campaign is optimized to achieve your business goals, follow these 5 steps.
Understand your target market. Research the demographics of your consumers using website analytics tools. Google Analytics is a great place to start, giving you a full picture of your consumers across websites, mobile, social media, ads, videos, phones and tablets.
Choose the right platforms. Decide which social media platforms to engage in based on your target market, your business goals and the type of media that is best suited for your brand.
Create engaging content. Tailor your social media strategy and content calendar to engage your target market. Using a social media management system, schedule content to reach your target market during optimal times. This article by Social Health Institute will help you choose the right management system to fit your social media needs.
Measure your success. Based on your business goals, decide which metrics are viable. If your goal is brand awareness, then metrics such as reach, engagement, and shares will help you measure your success. Search Engine Watch offers an overview of 11 online tools that will help you track links and analytics data, and provide insights into your social media ROI.
Tailor your approach. Pay attention to the data and determine what is working and what isn’t. Customize your social media strategy to build meaningful relationships and achieve optimal business goals.
If this all sounds a little overwhelming, let Karsh Hagan’s social media experts help you improve your social media ROI and meet your business goals.
Post by: Brooke Olson, Community Manager