Case Study | Feb 6, 2021
VISIT DENVER TOURISM
In 2019, VISIT DENVER staged a media takeover in Chicago to help attract future visitors and inspire them to indulge all the activities Colorado has to offer.
By Karsh Hagan |
Confession: I didn’t know I was a “Millennial” until someone told me I was one.
I suppose it makes sense, though. I do fit into the correct age bracket and admittedly embody several of the qualities that seem to be associated with the term. As more and more Millennials graduate and enter the work force, there is a rapidly growing demand for a concrete definition for the 86 million of us.
I was recently asked what defines us as Millennials: Who are we? What do we want? Most importantly, are we really that's different from everyone else? Truth be told, I wasn’t really sure.
But as a native Coloradoan on the eve of my 22nd birthday, what I do know is how I feel at Red Rocks on those electric summer nights with 8,999 of my peers, 17,998 hands in the air, and the current of the music rolling through us all. Or how at the restaurant where I worked in Boulder not only solely supports locally grown food, but turns its farmers into friends and its staff into family. Or how I experienced the unbreakable bond and incredible strength of my high school after a tragedy that plagues our generation more than ever before.
It’s about community. It’s about a connection. It’s about being a part of something that is bigger than myself.
I don’t think it is necessarily unique to a predetermined age group, or being fortunate enough to call myself a Coloradoan, but I do believe that it is an indefinable quality that exists within certain situations. Moreover, what has struck me about my time at Karsh Hagan thus far is how perfectly, and honestly, the agency embodies these same characteristics. After all, it is a family grown and sustained agency at its core, and those values resonate today just as they did in 1977. Community is not only present in its incredible work, it is a relationship it has formed with clients, and it is the crux that binds the agency together.
It ultimately is more than a sense of community. It is a sense of belonging; it is a sense of humanity. And if that is what is means to be truly a Millennial, I’m all in.
Post By: Martha Powers, Summer-14 Account Service Intern
[chart from AdAge]