News | May 26, 2022
Learnings in Targeting the Latino Community
By Karsh Hagan |
Our recent win of Colorado Tourism was huge for us–we cemented our 37-year tourism track record by successfully defending the Colorado Tourism Office account using a mixture of expertise, powerful creative, data and insights.
“We are grateful to everyone that participated and had an impressive pool of submissions to review, yet Karsh Hagan really stood out,” said Al White, director of the Colorado Tourism Office. “The Come to Life campaign, now beginning its third year, has proven to be one of the most successful campaigns the Colorado Tourism Office has ever launched thanks in large part to the efforts of the team.”
“Travel to Colorado, and spending by visitors has never been higher than these past few years, and though 2013 numbers aren’t in yet, we anticipate it will be another record year for visits, and visitor spending,” said White.
Since the agency was established in 1977, Karsh Hagan has continued to build a reputation for travel and tourism expertise. For nearly 40 years, the agency has helped grow travel and tourism brands including the last three years with the Colorado Tourism Office, and a 20-year partnership with VISIT DENVER. Other hospitality and travel brands over the years have included The Brown Palace Hotel & Spa, Inspirato, Exclusive Resorts, Portico, Best Western International, Colorado Ski Country USA, Deadwood South Dakota, and the Steamboat Chamber. Karsh Hagan has also worked with numerous ski resorts including Aspen, Steamboat, Loveland, and Beaver Creek.
“We firmly believe that it is our experience and commitment to our client relationships, great ideas and media strategies that enable us to continue achieving better and better demonstrative results for the State. It’s something we do for all of our clients,” said Karsh Hagan Co-President, Kathy Hagan Brown.
“We aren’t just telling Colorado’s story, we’re writing one of our own. Bringing locals together to tell the world how it feels to visit our home state. Now, we have a great opportunity to extend the Come to Life platform,” said Matt Ingwalson, Creative Director at Karsh Hagan.