News | May 26, 2022
Learnings in Targeting the Latino Community
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It hit me when I was in the middle of counseling some of our interns about their personal brands. At the time, my son and daughter were 6 (yep, twins). I realized in that moment that I needed to help my kidlets protect their own personal brands by not only teaching them good digital habits asap–they were already well versed in i-speak–but I also needed to do a digital land grab. So @dberkowitz I agree, you should get your baby a Twitter handle and then some–let’s just hope our kids like our choices. Big if.
I’m assuming they’re going to need and want these as soon as they’re tweens or when they’re ready to look for a job.
- URL.com with their name in it and not some bizarre combo of words or .crazy
- @Instagram (they’re 8 now and see me on it all of the time + they’re already asking for it. The answer is “no” so far)
- Mac and Gmail accounts
Or they might end up trying to live off the grid and shun their e-childhoods. I would probably still keep everything, just in case.
My kidlets, now 8, in full i-mode
Post by: Rachael Donaldson VP New Business & Consumer Insights
