Case Study | Feb 6, 2021
VISIT DENVER TOURISM
In 2019, VISIT DENVER staged a media takeover in Chicago to help attract future visitors and inspire them to indulge all the activities Colorado has to offer.
By Karsh Hagan |
We are excited to announce a new partnership, Southern Land Company. Southern Land Company builds mixed-use single and multifamily communities that provide enduring value and life changing experiences for their residents. To do this successfully, they craft communities that incorporate beauty and sustainability to promote a better quality of life that has been proven to make their residents and owners excited and proud to call their communities home.
In 1986 Tim Downey, CEO, founded Southern Land Company after having seen many communities fall short of their potential. Development teams were failing to focus on many critical aesthetic and design elements, causing a much higher turnover in the market than what he thought should be. Downey saw an opportunity to build a full-service multi-faceted development company that focuses on building and maintaining the developments around the founding principles of Southern Land Company – architecture, horticulture, design, and sustainability.
For example, they have a horticulture staff dedicated to researching the local area and planting native, sustainable landscapes that reflect the beauty of the region. The result is a stunning community that blends with the local scenery.
Their crowning achievement, Westhaven near Nashville, Tennessee, exemplifies this focus and passion.
Their beliefs on sustainability are integral to their values. In the words of Ben Crenshaw, Director of Sustainable Development:
“Sustainability is not a concept – it’s an action step. Developers will make the biggest impact on how communities evolve. That’s an honor, but it’s coupled with intense responsibility. The days of sprawl and unchecked growth are over. It’s time to prioritize sustainable design and practice.”
It’s these kinds of beliefs that make us so proud to be their partner. We are looking forward to this relationship and all the great work we will do together!