It was 2001 and I was experiencing for the first time the spectacle known as CES (Consumer Electronics Show). Back then, the show was important but was in no way what it has become today. When I went for my first time, it was all about Bluetooth and what it might do for the notion of having a “connected home.” Microsoft was announcing their answer to gaming, the Xbox. Wonder if that ever caught on?
Today, CES is the go-to show for consumer electronics industry professionals. However, it has become more than that. Similar to how SXSW in Austin started as a humble gathering of new artists, CES has become a must for the industry. From a marketing perspective, even if you aren’t focused on consumer tech, the innovations revealed at CES are continually setting the stage for marketing trends in the coming year. With over 20,000 new product announcements, marketers flock to CES to discover new technologies that will help them be on the cutting edge of their industries.
This year Forbes named their five most disruptive technologies from CES 2014. As marketers, we need to be aware of these developments and think about how we continue to innovate the brands we support. How will these trends change the industry? How can we use them to connect with our customers and glean useful data? How can we use them to enrich our customer’s lives? Study up on CES innovations, ask yourself the above questions, then challenge yourself to find new and interesting ways to evolve the business you support.
Written by John Glover, Account Director