WE ARE THINKERS, INNOVATORS AND EXPLORERS

As Colorado’s economy carefully emerged from the broad shutdown and gradually transitioned from “Stay-at-Home” to “Safer-at-Home” guidelines, state government agencies, including the Department of Regulatory Affairs (DORA), were tasked with raising awareness for businesses that were taking the public health orders seriously, but had also found innovative ways to continue serving their customers and clients while staying safe.

Karsh Hagan’s Plan Ahead Team acknowledged that it was facing unprecedented times. The world was uncertain about what this “New Normal” looked like. So our active and bold “breakthrough” messaging, although very fitting to the CU Anschutz brand, needed to evolve to address our changing world.

On March 15, 2020, the governor of Maine declared a Civil State of Emergency, recommending, among other things, the postponement of all non-urgent medical procedures, elective surgeries, and appointments at hospitals and health care providers across the state until further notice. As one of the largest healthcare providers in Maine, our clients at Northern Light Health needed to act quickly to connect with their patients during the pandemic.

In March, Karsh Hagan began pivoting its business to better help our clients and our creative team adapt to advertising in this rapidly changing new world. This eye-opening infographic shows just how much things have changed for all of us since COVID-19 started and what opportunities your business has to draw in conversion-ready consumers.

How Karsh Hagan’s Crisis Management Expertise Is Helping Clients Adapt

Karsh Hagan uses data to help clients better their business. Now, our resources have allowed us to manage multiple crises related to COVID-19.

Brands with purpose are worth more. Period. Sure, we’re all familiar with the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with clear purpose out-perform their S&P counterparts untethered from brand-purpose by a large margin - nearly 400%.

Download our images. Save, and share with the hashtag #StayHomeColorado. Together we can keep all Coloradans healthy.

For how long and to what extent will the viral threat continue domestically and abroad? For how long will it dominate the 24-hour news cycle, social media, and dinner conversations?

How unprecedented collaboration across a medical campus led to an unparalleled creative breakthrough.

A big shout out to Ad Club for the opportunity to showcase our hard work.

Our Director of Data and Analytics, Amanda Van Orsdale, gives her breakdown on how any organization can become data-driven.