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WE ARE THINKERS, INNOVATORS AND EXPLORERS

And we like to share our ideas

We Like to Share

We like to express our opinions and collaborate on ideas, so here are some good reads on strategy, community, Karsh Hagan culture, and recent work that we are proud of straight from the makers and doers at Karsh Hagan.

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“CAN DO COLORADO”

As Colorado’s economy carefully emerged from the broad shutdown and gradually transitioned from “Stay-at-Home” to “Safer-at-Home” guidelines, state government agencies, including the Department of Regulatory Affairs (DORA), were tasked with raising awareness for businesses that were taking the public health orders seriously, but had also found innovative ways to continue serving their customers and clients while staying safe.

GETTING THROUGH IT ALL TOGETHER

Karsh Hagan’s Plan Ahead Team acknowledged that it was facing unprecedented times. The world was uncertain about what this “New Normal” looked like. So our active and bold “breakthrough” messaging, although very fitting to the CU Anschutz brand, needed to evolve to address our changing world.

Helping Northern Light Health Navigate COVID Communications

On March 15, 2020, the governor of Maine declared a Civil State of Emergency, recommending, among other things, the postponement of all non-urgent medical procedures, elective surgeries, and appointments at hospitals and health care providers across the state until further notice. As one of the largest healthcare providers in Maine, our clients at Northern Light Health needed to act quickly to connect with their patients during the pandemic.

Adapting to the “The New Normal”

In March, Karsh Hagan began pivoting its business to better help our clients and our creative team adapt to advertising in this rapidly changing new world. This eye-opening infographic shows just how much things have changed for all of us since COVID-19 started and what opportunities your business has to draw in conversion-ready consumers.

Karsh Hagan Crisis Management: Helping Clients Adapt

How Karsh Hagan’s Crisis Management Expertise Is Helping Clients Adapt

MANAGING A CRISIS WITH DATA

Karsh Hagan uses data to help clients better their business. Now, our resources have allowed us to manage multiple crises related to COVID-19.

Moments Like These Require Purpose

Brands with purpose are worth more. Period. Sure, we’re all familiar with the Jim Stengel/Milward Brown empirical research done over the course of a decade, proving that brands with clear purpose out-perform their S&P counterparts untethered from brand-purpose by a large margin - nearly 400%.

Keep Colorful Colorado Healthy

Download our images. Save, and share with the hashtag #StayHomeColorado. Together we can keep all Coloradans healthy.

The Reported Side Effects of Coronavirus on the Ad Industry

For how long and to what extent will the viral threat continue domestically and abroad? For how long will it dominate the 24-hour news cycle, social media, and dinner conversations?

Behind The BREAKTHROUGH

How unprecedented collaboration across a medical campus led to an unparalleled creative breakthrough.

6 Awards, 2 Judge’s Choice at The Fifty

A big shout out to Ad Club for the opportunity to showcase our hard work.

How to Become an Insights-Driven Business

Our Director of Data and Analytics, Amanda Van Orsdale, gives her breakdown on how any organization can become data-driven.