Platform T

The Solution

Align the Platform T brand with people’s shared thirst for travel, exploration and adventure. Using iconic elements like topographic patterns and ornate iron train station archways, we evoked the tactile experience of navigating the aromas and flavors of foreign lands. Interior architecture contrasted metallic tin with rustic wood and stone textures, infusing modern aesthetic with old world edge.

The Impact

Introduced tea to a new breed of young connoisseurs and provided the city of Denver with a unique liquid escape from the ordinary. Platform T has enjoyed immense success, having already opened a second location with plans to open five more over the next five years. The simple flavor-based framework we used to categorize the many varieties of tea acts as an intuitive guide through foreign lands, encouraging tea novices to travel outside their comfort zone and try something different every visit.