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University of Colorado Anschutz

The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?

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This is Breakthrough.

We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis.

How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand? We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.

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  • Print Magazine
  • Silver Addy

Three Anschutz medical doctors
Brave cancer child at Anschutz Medical Center
Anschutz Medical Center This Is Breakthrough website
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explorers of brave ideas

explorers of brave ideas

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When we watched our spot air during the Beijing Winter Olympics, and when we reached nearly 300 million impressions.
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explorers of brave ideas explorers of brave ideas

explorers of brave ideas explorers of brave ideas

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CU Anschutz advertisement
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CU Anschutz This Is Break Through Advertisement
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Where tomorrow's breakthroughs happen today.

  • 300 million impressions
  • Online video completion rate of 75%
  • Drove 200,000 landing page sessions.
  • Silver award for Total Ad Campaign with TV at the National 37th Annual Healthcare Advertising Awards
  • Gold Award for Print and a Bronze award for the Website at the 2020 Aster Awards

Hello

Hello

Hello

Hello

Hello
Hello

This is a quote

  • Print Magazine
  • Silver Addy

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