University of Colorado Anschutz
The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?
This is Breakthrough.
We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis.
How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand? We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.
No items found.
When we watched our spot air during the Beijing Winter Olympics, and when we reached nearly 300 million impressions.
No items found.
Where tomorrow's breakthroughs happen today.
- 300 million impressions
- Online video completion rate of 75%
- Drove 200,000 landing page sessions.
- Silver award for Total Ad Campaign with TV at the National 37th Annual Healthcare Advertising Awards
- Gold Award for Print and a Bronze award for the Website at the 2020 Aster Awards
