University of Colorado Anschutz
The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?
This is Breakthrough.
We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis.
How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand? We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.
![Portrait of three doctors from the University of Colorado Anschutz Medical Campus, showcasing their expertise and commitment to healthcare excellence](https://cdn.prod.website-files.com/63f7a29babd16f12f579bce8/6662121841f5a5c4db917f0d_CUAnschutz_21_casestudy_KarshHagan_rw3_1_pop-p-1080.jpg)
![Young child in a hospital gown flexing muscles confidently, symbolizing strength and resilience in a medical setting. Inspirational and heartwarming.](https://cdn.prod.website-files.com/63f7a29babd16f12f579bce8/6424a319e7adf4380377ede8_vertical_heatlhwellnessBoyWithCancer.jpg)
When we watched our spot air during the Beijing Winter Olympics, and when we reached nearly 300 million impressions.
![iPad displaying an article on Dr. C. Neill Epperson's mission to improve women's mental health, featuring interactive elements and informative content](https://cdn.prod.website-files.com/63f7a29babd16f12f579bce8/666212313c72bb9611a7d6eb_CUAnschutz_21_casestudy_KarshHagan_rw2_2_pop-p-800.jpg)
Where tomorrow's breakthroughs happen today.
- 300 million impressions
- Online video completion rate of 75%
- Drove 200,000 landing page sessions.
- Silver award for Total Ad Campaign with TV at the National 37th Annual Healthcare Advertising Awards
- Gold Award for Print and a Bronze award for the Website at the 2020 Aster Awards