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University of Colorado Anschutz

The most innovative work happening in healthcare is happening at the University of Colorado Anschutz Medical Campus - but how do we make that a nationally known name?

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This is Breakthrough.

We looked beyond the research, to focus on those who are driving life-changing innovation on a daily basis.

How do we give a national, and singular voice to the University of Colorado Anschutz Medical Campus, while bringing together other key stakeholders like UCHealth, the University of Colorado, and Children's Hospital under a unified brand? We interviewed and documented some of their top doctors and elevated their stories through a national ad campaign and the ThisIsBreakthrough.com website.

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  • Print Magazine
  • Silver Addy

explorers of brave ideas

explorers of brave ideas

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Portrait of three doctors from the University of Colorado Anschutz Medical Campus, showcasing their expertise and commitment to healthcare excellence
Young child in a hospital gown flexing muscles confidently, symbolizing strength and resilience in a medical setting. Inspirational and heartwarming.
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When we watched our spot air during the Beijing Winter Olympics, and when we reached nearly 300 million impressions.
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iPad displaying an article on Dr. C. Neill Epperson's mission to improve women's mental health, featuring interactive elements and informative content

explorers of brave ideas explorers of brave ideas

explorers of brave ideas explorers of brave ideas

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CU Anschutz advertisement
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CU Anschutz This Is Break Through Advertisement
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Where tomorrow's breakthroughs happen today.

  • 300 million impressions
  • Online video completion rate of 75%
  • Drove 200,000 landing page sessions.
  • Silver award for Total Ad Campaign with TV at the National 37th Annual Healthcare Advertising Awards
  • Gold Award for Print and a Bronze award for the Website at the 2020 Aster Awards

Hello

Hello

Hello

Hello

Hello
Hello

This is a quote

  • Print Magazine
  • Silver Addy

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