VISIT DENVER
Tourism has grown significantly on a national scale since 2005. In that timespan, Denver tourism has outpaced national averages, making it one of the fastest growing tourism locales in the U.S. Given the significant growth, how do we continue that trend and showcase Denver in new and exciting ways to attract leisure visitors and meeting planners to Denver?
The Challenge.
Tourism has grown significantly on a national scale since 2005.
In that timespan, Denver tourism has outpaced national averages, making it one of the fastest growing tourism locales in the U.S. Given the significant growth, how do we continue that trend and showcase Denver in new and exciting ways to attract leisure visitors and meeting planners to Denver?
The Results.
The Summer 2022 campaign produced the strongest ROI numbers VISIT DENVER has ever seen, generating 1.8 million incremental trips, $641 million in incremental visitor spending and $72 million in state and local taxes.
Measured against spending, the campaign delivered an ROI of $167 in visitor spending and $19 in taxes for every $1 in advertising investment.
For the past 28 years, Karsh Hagan has helped VISIT DENVER bring visitors to the Mile High City and drive economic impact, leading to record growth.
