VISIT DENVER
Tourism has grown significantly on a national scale since 2005. In that timespan, Denver tourism has outpaced national averages, making it one of the fastest growing tourism locales in the U.S. Given the significant growth, how do we continue that trend and showcase Denver in new and exciting ways to attract leisure visitors and meeting planners to Denver?
The Challenge
Tourism has grown significantly on a national scale since 2005.
In that timespan, Denver tourism has outpaced national averages, making it one of the fastest growing tourism locales in the U.S. Given the significant growth, how do we continue that trend and showcase Denver in new and exciting ways to attract leisure visitors and meeting planners to Denver?
THE RESULTS
Overall, the Summer campaign achieved $12MM towards hotel revenue. Influenced more than 49,000 flight bookings and 80,000 hotel bookings. In other words, the campaign ensured that VISIT DENVER’s post-pandemic travel came back in a big way.
For the past 28 years, Karsh Hagan has helped VISIT DENVER bring visitors to the Mile High City and drive economic impact, leading to record growth.
