The Mountain Collective
One Pass, Unlimited Adventure. The Mountain Collective isn’t your same-old, every-weekend ski pass. It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring.
THE CHALLENGE.
The Mountain Collective isn’t your same-old, every-weekend ski pass.
It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring. For the 2023/2024 campaign, we completely overhauled the brand to differentiate its awe-inspiring, wanderlust-feeding access from other multi-mountain ski passes.
To do so, we leaned into one simple idea: ski the mountains you dream of.
Our messaging adopted a dreamy tone that highlighted the heavenly feeling of shredding fresh powder. And our visuals blended mountain imagery with surreal, iridescent elements reminiscent of a portal that transports you to each dreamy destination.
The new branding initiative included paid social, digital display, and the Mountain Collective’s first connected TV and streaming audio ads.
