The Mountain Collective
One Pass, Unlimited Adventure. The Mountain Collective isn’t your same-old, every-weekend ski pass. It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring.
THE CHALLENGE.
The Mountain Collective isn’t your same-old, every-weekend ski pass.
It’s a portal to dozens of the world’s best resorts that skiers and riders across the globe dream of exploring. For the 2023/2024 campaign, we completely overhauled the brand to differentiate its awe-inspiring, wanderlust-feeding access from other multi-mountain ski passes.
![](https://cdn.prod.website-files.com/63ec06217db64069121194a3/6453f8b2b71a120e0f54ba04_Image%20Block%201%20-%20Desktop.jpg)
![Skier in deep powder on a sunny day](https://cdn.prod.website-files.com/63f7a29babd16f12f579bce8/645d0bf8678fda17deb81f1c_4_mountain_collective_skishot_karsh_hagan.jpg)
![Mountain Collective mobile website](https://cdn.prod.website-files.com/63f7a29babd16f12f579bce8/645d0bf82f933a606937f561_5_mountain_collective_site_karsh_hagan.jpg)
To do so, we leaned into one simple idea: ski the mountains you dream of.
Our messaging adopted a dreamy tone that highlighted the heavenly feeling of shredding fresh powder. And our visuals blended mountain imagery with surreal, iridescent elements reminiscent of a portal that transports you to each dreamy destination.
The new branding initiative included paid social, digital display, and the Mountain Collective’s first connected TV and streaming audio ads.