Bank of Colorado
Life in Colorado doesn’t happen inside a bank. It happens in the mountains, across the plains, in the city, and down the block. So how could we help Bank of Colorado celebrate their customers’ Colorado aspirations and lifestyles while meeting their banking needs?
THE CHALLENGE.
Life in Colorado doesn’t happen inside a bank.
It happens in the mountains, across the plains, in the city, and down the block. So how could we help Bank of Colorado celebrate their customers’ Colorado aspirations and lifestyles while meeting their banking needs?
THINKING OUTSIDE THE BANK
THE RESULTS.
They get up close and personal in understanding your banking needs so they can provide the most personalized service possible. That way you can think less about banking and more about your one-of-a-kind business or lifestyle.
This attitude is a little outside of the box. Actually, it’s outside the bank. Hence, we developed the Thinking Outside the Bank campaign to celebrate this approach to service. Creatively, we showed bank tellers playfully going out of their way to understand their customers’ unique banking needs.
The campaign broke the mold for banking creative, and broke some performance expectations, too. All media metrics surpassed industry benchmarks, and the brand’s landing rate more than doubled compared to the previous year.
