Litehouse Dressings + Dips
As the largest supplier of refrigerated salad dressings and dips in the U.S., Litehouse wanted to spread the message that they’re on a mission to spread goodness to every kitchen table in the country. How do we increase awareness and drive trial of Litehouse products in a saturated salad dressing space?
THE CHALLENGE.
What goes better together than football and ranch dressing?
We launched a first-ever campaign for Litehouse by teaming up football and their tasty dressings. We filmed our number one ranch fan – a football field groundskeeper – painting a field with Litehouse Homestyle Ranch Dressing, to kick off the season.
We continued his story in his custom ranch cave, showing how he uses Litehouse dressings to compliment his tailgating routines. (He’s even in a band, with a carrot on the drums.)
THE RESULTS.
Our campaign was featured in AdWeek as one of the best “Super Bowl-adjacent” ideas. That means Super Bowl hype without Super Bowl commercial costs. Of the campaign, AgencySpy said, “Karsh Hagan marks the brand as one that doesn’t mind being weird while trying to make itself stand out.”
Video completion rates on CTV/OLV were outstanding at 86.89%. Online video garnered a 3.82% CTR, proving to be an effective tactic to drive website traffic and push users down the marketing funnel.
Even better, after our initial 12-week campaign, we saw sales lift of Litehouse dressings in our key market of Seattle.
