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Under Canvas

Under Canvas is pioneering glamping, luxury camping in some of the most beautiful places on earth. But as a growing small business they had a challenge to improve their website experience to increase online conversions.

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The Challenge.

Under Canvas is pioneering glamping, luxury camping in some of the most beautiful places on earth.

But as a growing small business they had a challenge to improve their website experience to increase online conversions. When Karsh Hagan first tested the website, people thought they just sold tents. We had to show them that they were in the business of providing luxury dream vacations that immerse you in nature.

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  • Print Magazine
  • Silver Addy

explorers of brave ideas

explorers of brave ideas

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Mobile view of Under Canvas booking interface showing a Safari tent and date selection calendar, designed for seamless glamping reservations.
Heartwarming image of a mother and daughter roasting marshmallows by a campfire at Under Canvas. Captures the essence of family glamping experiences.
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Karsh Hagan Smile Stamp Image

We took a test and learn approach, started showing large visuals of the experience, micro interactions to engage the audience to explore tents and the parks and give a luxury feel. And we did this over time, testing and optimizing each update to drive engagement and conversions.

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Illustrated map highlighting major national parks and monuments like Zion, Capitol Reef, and Grand Staircase-Escalante. Perfect for adventure planning.

explorers of brave ideas explorers of brave ideas

explorers of brave ideas explorers of brave ideas

Moab Arches National Park
Under Canvas website design elements
Under Canvas tents
People gazing at starry night sky
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The Results.

We consistently improved the experience overtime driving an increase in reduced site load time, reduced bounce rate, increased engagement, increased overall site conversion rate, and improved media results that led to record sales year over year.

Hello

Hello

Hello

Hello

Hello
Hello

This is a quote

  • Print Magazine
  • Silver Addy

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