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Pinnacle Bancorp

Quality of banking, quality of life

The Challenge

To celebrate Pinnacle Bank's connection with the communities they serve by capturing and telling the stories that make each of those communities unique. 


Our Role

  • Branding
  • User Experience
  • Website Design
  • Television Advertising
  • Environmental
  • Social Strategy
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The Solution

Hit the road on a series of trips across six states and 50 communities, documenting stories about family, charity, business, life, death and the indelible spirit of America's heartland. Karsh Hagan assembled a team of passionate local photographers, filmmakers and musicians to help bring it all to life through an immersive online media experience. We set out to tell stories. We ended up creating a celebration of the human spirit that captured why Pinnacle bank matters to communities, but more importantly, why community matters to us all.



The Impact

People saw it. They talked about it. They shared it. The short films gathered over 125,000 views in just the first five weeks, increasing social engagement by 6,250%. The campaign received over 135 million paid media impressions through TV, OOH, banner, radio and print advertising. It also generated positive word-of-mouth. Not just social media and digital chatter. But honest to goodness, people talking to other people in their community, word-of-mouth. And that's what Pinnacle Bank and Bank of Colorado are all about.