Colorado Tourism

Come To Life

The Challenge

To elevate Colorado above other travel destinations by becoming a point of high-altitude inspiration for living life to the fullest.

Our Role

  • Branding
  • Digital Advertising
  • Environmental
  • Media Strategy
  • Print Advertising
  • Television Commercials

The Solution

We didn't want to just show Colorado, we wanted to make people feel Colorado. And lead our audience on an emotional journey of self-discovery. Our goal was to elevate the quality of every aspect of the campaign, so we assembled a team of local artists for everything from editing and photography to original music by Denver-based band, Shady Elders. To optimize media strategy, we focused buys on our strongest key markets, including Houston, Chicago and Dallas.

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The Impact

Colorado Tourism has been ranked in the top 10% of Travel and Tourism campaigns since we launched the “Come To Life” approach. By creating emotionally intelligent stories focused around defining “Come To Life” as only Colorado can, visitation to the state has doubled the national average, resulting in over $19 billion spent by visitors in 2015 alone, generating $478 for every $1 paid in media, and supporting over 160,000 jobs throughout the state.