In the nine years since the Come To Life campaign launched, Colorado's share of marketable leisure travelers rose from 18th largest to 9th largest in the U.S.
According to Brand + Lever, the launch of Come To Life in 2012 shifted the industry paradigm, turning travel from a physical activity to an emotional and transformative experience.
Ace Metrix, a leader in measuring advertising impact, ranked the Come To life “Unforgettable” ad #1 most desirable and #2 most breakthrough out of over 1,800 national ads tested.
We’ve achieved a level of economic impact as stunningly beautiful as Colorado itself. The Come To Life brand has directly garnered over $20B in influenced visitor spending since FY13.
Year over year, Come To Life has delivered a campaign-high ROI of $742/1 - a return that is unprecedented for the industry.
Awarded a bronze HSMAI Adrian Award for "Come To Life" Marketing Campaign in 2015.
The Come To Life campaign has been ranked in the top 10% of all state tourism creative in the nation by SMARI for five years.