The 2018 raffle was a huge success due to the strategic media recommendations made prior to launch.
We allocated budget to build frequency using channels with the highest recall and preference based on previous survey results.
We got in front of the competition by running the majority of our media prior to our Early Bird #1 deadline with a goal of 65% of tickets sold by this date.
The team utilized visual media to tell the story in the Denver DMA.
Our media team was able to purchase a media buy around the 2018 Winter Olympics to ensure people who were watching, saw our spot.
We exceed our Early Bird #1 raffle goal by 5%, and the 2018 drawing overall exceeded last year’s by over 20%; making it the most successful in years.