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Bringing Leaders Together for a Better Tomorrow
To create an inspiring, holistic communications campaign to drive awareness and attendance of The Biennial of the Americas conference in Denver: an international platform for leaders to build upon the important economic and cultural ties between North, South and Central America.
Create a compelling brand story that redefines how an international conference looks and acts. Build a deeper understanding among participants of how this event can bring people together and foster substantive political, commercial and cultural exchanges across the Americas.
The 2017 event brought together high-profile speakers, artists, architects and world leaders from 20 different countries, drove record attendance for the event and created crucial momentum and publicity which will help the Biennial to continue to grow for years to come.