Biennial of the Americas

The Solution

Create a compelling brand story that redefines how an international conference looks and acts. Build a deeper understanding among participants of how this event can bring people together and foster substantive political, commercial and cultural exchanges across the Americas. 

The Impact

The 2017 event brought together high-profile speakers, artists, architects and world leaders from 20 different countries, drove record attendance for the event and created crucial momentum and publicity which will help the Biennial to continue to grow for years to come.