University of Colorado Anschutz Medical Campus: This Is BREAKTHROUGH
Introducing the first campaign of its kind. The University of Colorado Anschutz Medical Campus: This Is BREAKTHROUGH.
A world empowered by wellness
Create a brand that represents the CU Anschutz Health and Wellness Center (AHWC) purpose and build a website, technology platform and digital experience capable of supporting existing members while automating lead nurturing.
Partner with AHWC to develop and articulate a comprehensive brand identity fueled by their vision of a world empowered by wellness. We immersed users in a website experience structured around the full suite of holistic services that the AHWC offers. The site was carefully designed to serve as a conversion funnel while also supporting current members with a backend CRM system with highly intuitive login and service recommender capabilities to help convert new members quickly. When ABC’s Extreme weight loss show aired and featured the center, thousands of viewers were directed to the site to learn more and sign-up on their mobile devices.
“During the ABC's Extreme Weightloss show thousands of users visited the site”
Our clients now have a technology platform that can scale with the Center as it grows. We are excited to build on this experience by continuing to transform and personalize the site in order to help meet the CU Anschutz Health and Wellness Center’s future goals. During one of the prime time TV show airings of ABC’s Extreme weight loss show, 4000 concurrent users visited the site during show night, with record numbers of leads generated and new member sign-ups. 70% of all users were mobile, allowing our simplified customer journey and site plan to come to life.