Skip to Content

CU AHWC Website

A world empowered by wellness

The Challenge

Create a brand that represents the CU Anschutz Health and Wellness Center (AHWC) purpose and build a website, technology platform and digital experience capable of supporting existing members while automating lead nurturing.

Our Role

  • Branding
  • Brand Collateral
  • User Experience
  • Messaging
  • Website Design
  • Front End Development
  • Interface Design
  • Analytics

The Solution

Partner with AHWC to develop and articulate a comprehensive brand identity fueled by their vision of a world empowered by wellness. We immersed users in a website experience structured around the full suite of holistic services that the AHWC offers. The site was carefully designed to serve as a conversion funnel while also supporting current members with a backend CRM system with highly intuitive login and service recommender capabilities to help convert new members quickly. When ABC’s Extreme weight loss show aired and featured the center, thousands of viewers were directed to the site to learn more and sign-up on their mobile devices.

“During the ABC's Extreme Weightloss show thousands of users visited the site”

Angled, colored lines overlaid with the Anschutz Health and Wellness Center logo.A man and women exercising with determination.
Website detail, profile bubble.Website sample featuring a women stretching and the words, "Research drives our engine of wellness."Admittance and information app.
Photograph of a space-age medical equipment.Website detail, product feature.
Image of the sun shinning past a silhouette of a man, with the words, "Extreme Makeover, Weight loss edition, on ABC."Website detail, content feature.Website detail, event feature.

The Impact

Our clients now have a technology platform that can scale with the Center as it grows. We are excited to build on this experience by continuing to transform and personalize the site in order to help meet the CU Anschutz Health and Wellness Center’s future goals. During one of the prime time TV show airings of ABC’s Extreme weight loss show, 4000 concurrent users visited the site during show night, with record numbers of leads generated and new member sign-ups. 70% of all users were mobile, allowing our simplified customer journey and site plan to come to life.