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American Crew

Kicking trends and taking names

The Challenge

Establish American Crew as the driving force behind today’s trend-setting male by appealing to the most trusted source —their hairstylists.

Our Role

  • Brand Collateral
  • User Experience
  • Environmental
  • Website Design
  • Digital Advertising
  • Social Strategy
  • Direct Mail
  • Architectural Design

The Solution

Focus the American Crew aesthetic on the classic American male through a raw, simple expression of masculinity and freedom. We created a style that was industrial, unpolished and unapologetic. Our look invited men to engage in a conversation with hairstylists. And we equipped those stylists with the messaging and materials to make American Crew an indispensable component of our audience’s identity.

“EDUCATING MEN ABOUT HOW TO PAIR LIFESTYLE TRENDS WITH GROOMING TECHNIQUES AND PRODUCTS.”

The Impact

Focus the American Crew aesthetic on the classic American male through a raw, simple expression of masculinity and freedom. We created a style that was industrial, unpolished and unapologetic. Our look invited men to engage in a conversation with hairstylists. And we equipped those stylists with the messaging and materials to make American Crew an indispensable component of our audience’s identity.