Vitalant

Give Blood. Save The Humans.

THE CHALLENGE

Most people under 40 are not donating blood like generations before them. So, we set out to help Vitalant— one of the nation’s oldest and largest nonprofit transfusion medicine organizations— to educate a younger generation about the importance of blood donation in a way that would grab and keep their attention.

OUR ROLE

Creative Strategy
Media Strategy
Content Strategy
Integrated Campaign Strategy
Connected TV Advertising
Digital Advertising
Out of Home Advertising
Digital Radio Advertising
Digital Design
Social Media
PR Strategy

THE SOLUTION

Millennials are statistically more likely to support causes that benefit animals. So, we tapped into the generation’s love for animal content and used it for the greater good. We recruited the Internet’s cutest spokesanimals to plead with humans to donate blood, all while delivering important facts about blood donation. Our furry friends were spread across channels including TV, digital, out-of-home, and digital radio. We even launched a successful “influencer” campaign, leveraging the dedicated follower bases of several Instagram-famous animals.