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Vitalant

Give Blood. Save The Humans.

THE CHALLENGE

Most people under 40 are not donating blood like generations before them. So, we set out to help Vitalant— one of the nation’s oldest and largest nonprofit transfusion medicine organizations— to educate a younger generation about the importance of blood donation in a way that would grab and keep their attention. 

OUR ROLE

  • Creative Strategy 
  • Media Strategy 
  • Content Strategy
  • Integrated Campaign Strategy 
  • Connected TV Advertising 
  • Digital Advertising 
  • Out of Home Advertising 
  • Digital Radio Advertising 
  • Digital Design 
  • Social Media
  • PR Strategy

 

THE SOLUTION

Millennials are statistically more likely to support causes that benefit animals. So, we tapped into the generation’s love for animal content and used it for the greater good. We recruited the Internet’s cutest spokesanimals to plead with humans to donate blood, all while delivering important facts about blood donation. Our furry friends were spread across channels including TV, digital, out-of-home, and digital radio. We even launched a successful “influencer” campaign, leveraging the dedicated follower bases of several Instagram-famous animals. 

Give Blood, Save the Humans branded billboard with french bulldogSave the Humans branded water bottles and t-shirts
Vitalant TV commercial featuring talking white catVitalant TV commercial featuring talking French bulldogInstagram influencer Italian Greyhound @iggyjoey in vitalant bandana
Instagram ads showing animals on orange and purple backgroundsGive Blood, Save the Humans branded billboard with hedgehog

THE IMPACT

On Instagram, influencers alone garnered 1,374,800 estimated impressions and 53,175 actions, an estimated $52,000 in social ad value.