Vitalant
Most people under 40 are not donating blood so, we set out to help Vitalant— one of the nation’s oldest and largest nonprofit transfusion medicine organizations— to educate a younger generation about the importance of blood donation.
THE CHALLENGE.
Most people under 40 are not donating blood.
We set out to help Vitalant — one of the nation’s oldest and largest nonprofit transfusion medicine organizations — to educate a younger generation about the importance of blood donation.
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On Instagram, influencers alone garnered 1,374,800 estimated impressions and 53,175 actions, an estimated $52,000 in social ad value.
Millennials are statistically more likely to support causes that benefit animals. So, we recruited the Internet’s cutest spokes animals to plead with humans to donate blood. We even launched a successful “influencer” campaign, leveraging the dedicated follower bases of several Instagram-famous animals.
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The Results.
- 1,374,800 estimated impressions
- 53,175 actions
- Estimated $52,000 in social ad value
