Case Study | Apr 23, 2021
UCCS fuels SUCCESS Campaign Case Study
In our case study for UCCS, Karsh Hagan show that brand strategy, creative, content, and paid media really do fuel success for drawing in new students.
At Karsh Hagan, our clients demand leadership and innovation in the digital space. To help meet needs both current and future, Karsh Hagan engages in partnerships with organizations in our community dedicated to helping students flourish. One we truly value is our partnership with the University of Colorado’s College of Media, Communication and Information program. CMCI’s STUDIO track is not just a master’s degree program, but a lesson in how to use design thinking to solve complex digital problems.
Recently, Karsh Hagan and CMCI STUDIO partnered on a project with Cherry Creek North, an upscale, outdoor shopping and entertainment district in downtown Denver. Together, we produced concepts for engaging 360 degree digital solutions to bring more shoppers to the district and entice them to stay longer.
“In a very short period, the students at CMCI researched and put together very thoughtful digital presentations for our Cherry Creek North Client, I was very impressed, and so was the client” - David Stewart VP, Creative Technology
Student teams paired with Karsh Hagan stakeholders in a one-week design sprint leveraging the Google Design Sprint methodology. Teams observed and interviewed shoppers to develop insights, then designed, prototyped, tested and refined solutions.
In the end, teams presented fully-functioning prototypes that explored digitally-driven loyalty programs, engaging digital signage to promote shopper exploration, and tactical solutions to overcome logistical barriers such as parking.
Karsh Hagan’s own Trevor Glassman is a graduate of the program and a valued addition to Karsh Hagan as a direct result of this partnership. As Director of Experience Design at the agency, Trevor knows first-hand how CMCI STUDIO prepares students to meet the challenges of the fast-moving digital design space:
“I, without a doubt, would not be where I am today without the skills learned and the knowledge gained from CMCI” - Trevor Glassman, Director of Experience Design
Trevor has been instrumental at Karsh Hagan, and in working with all of our clients. We’ve had the opportunity to watch his career grow over the last few years. Currently, he is working on a project for University of Colorado’s Anschutz Medical Campus, building out a website for the CU Medical Department and helping potential patients in the community see the value in participating in a large study.
CMCI Studio’s masters in Strategic Communication Design (STCM) is a design graduate program at CU Boulder. Driven by a culture of collective creativity and fueled by design thinking, our mission is to transform our students into design professionals capable of leading us into the future and solving problems in a rapidly changing world. Our graduates have gone on to design and lead teams at Google, Apple, Spotify, Uber, Pinterest, Dropbox, Airbnb, Wieden+Kennedy, R/GA and many more.
Learn more about CMCI STUDIO.