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Under Canvas

DIGITAL TRANSFORMATION

THE CHALLENGE

With an outdated website, Under Canvas needed help representing the upscale nature of their outdoor accommodations online and lacked visibility into paid media metrics.

OUR ROLE

  • Media Strategy
  • Media Buying 
  • UX Strategy
  • UI Web Design
  • Brand Strategy
  • Copywriting
  • Technical SEO
  • Technology Consulting
  • Measurement and ROI

THE STRATEGY

To help Under Canvas accomplish these goals, we took a digital-first approach and thoroughly tested the digital experience to understand where the gaps were and how we could improve it.

Then, we systematically began to improve it by adding mobile optimization, calls to actions, improved navigation, enhanced site modules with interactivity, and improved site hosting to speed up the site.  During this process we also refined the brand, adding in texture elements and color palettes to simulate the national park experiences and an upgraded User Interface Kit to manage brand consistency of the experience.

We then also better targeted the media, and optimized the creative ad placements. When all was said and done, we presented Under Canvas with an engaging enhanced site, as well as an agile way to manage it and track its expansion into the future.

THE IMPACT

Within the first year we were able to elevate the overall digital experience and maintain Under Canvas as the leader in the outdoor hospitality industry which showed in the results. By tracking our success with detailed measurement, we were able to provide Under Canvas with:

  • Increased site conversions and revenue
  • Decrease in Bounce Rate 
  • 35% increase in site speed 
  • 5x increase in ROI on media (as compared to previous years)
  • 4x organic search increase

 

ACCOLADES

USA Today ranked Under Canvas as one of 2020’s “Top 10 Best Glamping Resorts” and Condé Nast Traveler presented them with a 2020 Readers’ Choice Award as one of the “Top 40 Resorts in the Midwest and West.” Discover more about Under Canvas here. 

We're ready when you are

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